Greg Daniels is putting in a lot of overtime at “The Office” lately. In addition to preparing for the fifth season of his NBC hit—and the special Olympics promos the network is using to hype said return—Mr. Daniels has been…
Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg Daniels would be walking away from the Beijing Games with a gold medal or two of his own. The executive…
The Democratic Party’s decision to include media ownership, TV programming and heightened privacy protections in its platform could increase the probability those issues will show up on the congressional and regulatory radar screen next year, some political observers and media…
It’s politics-palooza time as the Democrats and Republicans prepare to descend on Denver and St. Paul, Minn., for back-to-back nominating conventions at which the media outnumbers delegates. In the spirit of public service, TelevisionWeek breaks down, in alphabetical order, the…
The ringing endorsement from the Beijing Olympics is that broadcast still takes the gold in media. Despite all the hype about the Olympics being available on digital platforms, broadcast television’s massive reach is dominating the viewership and ratings breakdown. According…
The final season of “The Shield”—a show almost no major advertiser would touch when it debuted on FX in 2002—is being sponsored by Anheuser-Busch. THE THIN BREW LINE Anheuser-Busch is sponsoring the final season of FX’s “The Shield,” starring Michael…
Lauren Zalaznick, the president of NBC Universal Women and Lifestyle Entertainment Networks, is on hard-won temporary duty in Beijing, where she’s been working closely with NBC Sports and Olympics producer David Michaels. At the age of 44, when many working…