Based on a new system for measuring viewership on multiple platforms, NBC said more than 113 million people watched Olympic programming on Sunday. NBC is introducing what it calls a Total Audience Measurement Index, which combines into one number the…
In Demand Networks is extending its deal with Howard Stern to carry Howard TV on Demand through the end of 2010, along with expanding the franchise’s programming slate. The new deal will keep Mr. Stern on In Demand through the…
MTV said Web viewers watched 6 million streams of Jonas Brothers clips, equaling more than 60,000 hours of programming, this past weekend. MTV streamed video content on the Web and on mobile phones from the band’s promotional tour for its…
World Fishing Network and the Professional Anglers Association are partnering for an original series premiering in January on WFN and WFN HD. The half-hour series, which begins production this fall, will feature appearances by PAA Tour Level members over 13…
Nickelodeon said it has signed 15-year-old Victoria Justice from “Zoey 101” to an overall talent and music deal. Ms. Justice has been tapped to appear in a new comedy series set in a performing arts school that’s being developed by…
With recession in the wind and corporate America looking for ways to cut costs, one major media agency is urging marketers not to trim their advertising spending. Obviously, cuts in media spending aren’t good for media-buying agencies, who are still,…
When opportunity knocks, it’s a wonderful thing. Jennifer White Lee hoped one day she’d be running the Chicago office of GroupM’s Mediaedge:CIA. Instead, the office was closed last year and its business was moved to New York. Ms. White moved…
Creating outfits for celebrities appears to be the thing that gets new designers noticed. That should be especially true for aspiring designers appearing on TLC’s new reality series “Who Are You Wearing?” The series, which launches Aug. 22, pits four…
While the world gathers for the competition at the Olympics, advertisers will be trying to get their messages across to the viewers tuning in to the 3,500 hours of coverage NBC is providing. Nielsen looked back at Olympics advertising history,…
A major advertising agency is giving ABC and Fox a major vote of confidence going into the fall season. In its just-released fall prime-time preview, Carat says the two networks will finish in a tie for first place among adults…