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In Depth

TLC Plans Shows With Star Couples

Discovery Communications’ TLC announced it is working on shows with two high-profile showbiz couples: Jennifer Lopez and Marc Anthony, and Kelly Ripa and Mark Consuelos. Ms. Lopez and Mr. Anthony will appear in a reality series looking at the inner…

Petitti Exits CBS Sports to Lead MLB Cable Channel

Tony Petitti is leaving CBS Sports to head the new cable channel being set up by Major League Baseball, a CBS Sports spokeswoman confirmed. Mr. Petitti has been executive VP and executive producer at CBS Sports. He reported to CBS…

ABC TV Ups Daniello to Senior VP

ABC Television has promoted Jerry Daniello to senior vice president of integrated marketing and promotion. Mr. Daniello most recently was VP of integrated marketing and promotion; he joined the department in 2000 as a manager. Before ABC, he was a…

Chicago Bears Feel at Home on WFLD-TV

WFLD-TV, Fox Chicago, has signed a multiyear deal with the Bears football franchise for the 2008 NFL season. Sundays on Fox Chicago will be “All Bears, All Day.” Fox’s Chicago affiliate will air all pre-season games produced by the Chicago…

Nick at Nite, Hallmark Tops in Viewer Retention Through Ads

Nick at Nite had the highest retention of viewers through commercial breaks of any network in cable for the first quarter of this year. The Hallmark Channel placed second, followed closely by the Weather Channel and TVLand. Advertising buys are…

History Looks North Again

History is hoping for another ice age. Having scored scorching ratings with “Ice Road Truckers,” History—the cable network has dropped “The” and “Channel” from its moniker—is looking north again with a new weekly series called “Tougher in Alaska,” which will…

Out-of-Home Gains Attention

Posterscope USA, an agency specializing in out-of-home media that is part of Aegis Media, recently completed a survey of consumer usage and attitudes toward outdoor advertising. “In today’s on-the-go environment, connecting with consumers when they are out of home is…

Geraci Emerges After Lifetime at OMD

Being the No. 2 national broadcast buyer at OMD meant that instead of tending to management and administrative chores, Chris Geraci had time to spend with the agency’s emerging-media experts. Now, with Debbie Richman’s March departure from the agency to…

Chart: Top 10 Social Networking Sites, U.S., Home and Work

Social networking Web sites are generating huge audiences, which marketers are interested in reaching. News Corp.’s MySpace had the most unique users in March, according to Nielsen Online, but No. 2 Facebook nearly doubled its size from a year ago….

YouTube Users Increase Video Viewing in March

YouTube continued to smoke the competition in the number of videos watched each month, posting a 24% gain in March compared with the month before, according to the latest Video Census figures from Nielsen Online. The world’s biggest video-sharing site…