Oxygen Media announced a rebranding of its cable network using the new slogan “Live Out Loud.” Acquired by NBC Universal last year, Oxygen also announced plans to air its original programming Tuesday nights at 10 p.m., a strategy designed to…
Online video ad network Broadband Enterprises has paired up with technology firm ScanScout to provide in-stream video ads and overlay ads to Broadband Enterprises’ affiliated Web sites. Broadband Enterprises counts more than 1,800 sites in its network and will use…
Podcast provider PodShow is relaunching its service today as Mevio with a focus on original episodic content programmed for the Internet, the company said. Mevio said it will offer “millions” of hours of episodic programming, videos and music centered around…
NBC Sports exercised an option to extend its contract with the National Hockey League, deciding to carry the 2008-2009 season after a resurgence in the sport’s ratings. “There have been positive signs for the league, both on and off the…
How TV Networks Are Able to Broadcast the Dirtiest Word — Sort Of
The Emmy Awards continue to embrace alternative programming, adding a statuette for the host of a reality or reality-competition program. The Academy of Television Arts and Sciences voted to approve the additional category in time for September’s Emmy broadcast. According…
A major Hollywood union and actress Justine Bateman are urging Congress to ensure the Internet remains an alternative force for consumer choice in the face of dramatic media consolidation. Patric Verrone, president of the Writers Guild of America, West, today…
Sen. Barack Obama is No. 1 in the Web video race. According to a study released today by Nielsen Online, Sen. Obama’s Web site had the most unique viewers of video content for the month of March, at 518,000. Sen….
In the same week that the public learned that CBS and Katie Couric had held secret talks about her future as anchor of “CBS Evening News,” the third-place newscast sank to a record ratings low. The “Evening News” averaged 5.39…
NBC News and MSNBC.com have partnered with MySpace to create an election-related destination on the social-networking site that features news, analysis and discussion about politics. The information hub, Decision ’08, will feature live election coverage, news feeds, and recap videos…