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In Depth

Cable Networks Turn Up Volume on Original Content at Upfronts

As the broadcast networks try to recover from the Writers Guild of America strike, cable networks plan to be more aggressive during the upfront, selling more original content. Last week, Turner Entertainment Networks announced plans to make its upfront pitch…

Brains Behind the Beauty: Web Video Follows TV Model, With a Twist

When online television network Revision3’s “Pop Siren” premieres March 10, it will follow a familiar formula: The hosts are female and they’re good-looking. Sure, they’re smart, too, but that they’re easy on the eyes is a time-honored programming strategy that…

SXSW a Hub for Online Video Networking

The South by Southwest Conference, which has become the networking event for the Internet TV business, kicked off in Austin, Texas, over the weekend, and anyone who’s anyone—or anyone who’s trying to be someone—in the online video world likely will…

Pennsylvania Stations May Get $40 Mil in Campaign Ads

Six to seven weeks of massive political advertising spending are headed to Pennsylvania. Political observers say Sen. Hillary Clinton’s victories over Sen. Barack Obama in the Ohio and Texas Democratic primaries last week could prompt the wildest ad-spending battle yet…

Speed Gets ‘Wrecked’ in Quest for New Viewers

Fueled on the weekends by NASCAR programming, Speed is changing gears on weeknights. Rather than featuring racing, the cable network’s newest show focuses on the sometimes risky life at a family-owned tow truck company in Chicago. The network’s strategy is…

The Insider: Big Baaaaaaad ‘Brother’

Despite enduring a variety of humiliating expressions of disapproval from friends, The Insider has adamantly remained addicted to “Big Brother” through seven of the first eight summer installments (she was a year late joining the cult) of the CBS reality…

Animal Planet Preps Show on Sea Shepherd Society

Animal Planet said it is planning a show on the Sea Shepherd Conservation Society, which uses radical methods to stop Japanese whaling operations in the Antarctic Ocean. On Thursday, Sea Shepherd founder Paul Watson claimed he was shot by someone…

Two Promoted in NBCU’s International TV Distribution Division

NBC Universal announced two promotions in its international television distribution department today. Justin Che and Sandra Chang were named senior vice president and vice president, respectively, of international new-media licensing. Ms. Chang, who worked in development at E! Networks before…

TVNewswire: Friday, March 7

‘Today’ May Bring Gifford Back to Mornings (Hollywood Reporter) NBC is in talks with Kathie Lee Gifford about returning to morning television as a co-host of the “Today” show, the Hollywood Reporter says. Show producer Jim Bell called Ms. Gifford…

Ross Out as ‘Early Show’ Executive Producer

Shelley Ross’ tenure as executive producer of “The Early Show” on CBS ended Thursday. She was hired some six months ago to run the morning news show that has run a distant third to its competitors throughout several decades and…