National Geographic Channel is creating new programming franchises that marketers can sponsor across media. The channel, which bills itself as the third highest rated nonfiction network behind Discovery Channel and History Channel, is expecting another strong upfront after registering a…
TLC is teaming up with Real Simple magazine to produce multimedia content. The cable network has ordered 15 episodes of a prime-time television series, to launch in August, aimed at working women who want to make their lives easier. The…
Drama and comedy belong to the ATAS, according to the New York Supreme Court. The court on Wednesday denied the National Academy of Television Arts & Sciences’ petition to reinstate the academy’s new-media Emmy plans, which were ended in December…
Sen. Byron Dorgan, D-N.D., is making good on his threat to try overturning the Federal Communications Commission’s new media ownership rules if Chairman Kevin Martin pushed forward with them. Ripping the FCC’s Dec. 18 approval of the new rules as…
NBC says research has found that advertising in its programs streamed online is better liked and more recalled than advertising on TV. According to a survey conducted in the fourth quarter, NBC Rewind viewers said ads streamed online with full-length…
Country superstar Naomi Judd, vocal coach Brett Manning and songwriter Aimee Mayo were named as judges on the new CMT country-music competition series “Can You Duet.” “Can You Duet” is set to premiere April 14 on CMT, Viacom’s country music…
NBC Will Stay Original During Rerun Season (TV Week) NBC will air original episodes of its reality shows, including “American Gladiators” and “America’s Got Talent,” throughout the summer, when networks traditionally show reruns, TV Week reports, citing NBC Entertainment Co-Chairman…
The sky’s the limit when it comes to product integration on the Internet. For sponsor Southwest Airlines, production company Madison Road Entertainment staged a standup comedy tryout aboard a regularly scheduled flight from Los Angeles to Las Vegas during its…
Donald Trump has nothing on Jackie Kulesza. Just across the Chicago River where Mr. Trump is building a 92-story hotel and apartment complex, Ms. Kulesza buys billions of dollars worth of television advertising for clients as VP and broadcast activation…
MTV’s college network, MTV U, will be running special mental health programming this month aimed at reducing the stresses that lead to student suicides. The channel’s campaign, “Half of Us,” features musicians talking about how they have dealt with depression…