Clorox, Toyota and Verizon are the official sponsors of the fourth season of Bravo’s “Top Chef,” the network said Tuesday. Michelob beer will be an online sponsor of the show this season. The deals provide brand exposure through in-show product…
CW Shakes up Programming, Marketing (TV Week) The CW consolidated its current and drama development departments into one unit and its executive VP of comedy development is leaving, TV Week reports. The network is also making changes in its marketing…
As part of its new expansion strategy, Break Media acquired Wall Street Fighter, a business news and financial humor site, Break announced today. The Web destination draws more than 500,000 unique monthly visitors. The site joins Break’s growing portfolio of…
The CW is restructuring its programming and marketing operations, resulting in the elimination of the network’s comedy development group as a standalone operation and the loss of a “small percentage” of jobs at the network. The fifth-ranked English-language broadcast network…
Douglas Holloway has been promoted to president of NBC network distribution partnerships and affiliate marketing. The position is a slightly expanded one. As the executive overseeing NBC’s relations with its 223 local affiliates, Mr. Holloway succeeds John Damiano, who retired…
The Federal Communications Commission is giving television stations more flexibility as to when they run public service announcements about the upcoming switch to digital TV signals. Broadcasters had opposed the FCC’s original plan to require stations carry a certain number…
The CW strengthened its fall lineup, picking up six series Monday including another go-round for “America’s Next Top Model.” The CW said “Top Model” will return for the 2008-09 season with cycles 11 and 12. “Top Model” ranks as the…
Nick at Night Loves ‘Chris’ (Daily Variety) Nick at Night acquired cable rights for “Everybody Hates Chris” from CBS for as much as $250,000 an episode, Daily Variety reports. The series, which will generate at least $36 million for CBS…
Daisy Whitney’s latest “New Media Minute” looks at the ways in which book publishers are taking to the Web to market new releases. Last week Random House made Charles Bock’s New York Times best-seller “Beautiful Children” available free online for…
I’ve always been an ad apologist. Maybe it’s because I am aware of who ultimately pays my bills. But lately I have been wondering if I am in the minority or the majority. I wonder this especially when it comes…