A Shift in Strategy
Digital Nets Try In-Front Instead of Upfront
In Depth
Web Search Engines Lead Way to Video
Shift May Give Smaller Providers an Advantage in Battle Against YouTube
2008 Media Conference & Tradeshow Agenda
WEDNESDAY, MARCH 5 8 a.m. – Golf Tournament at Shingle Creek Golf Club. 8:30 a.m. – Registration Desk Opens, Sebastian Foyer in Convention Center, Sponsored by Donovan Data Systems 9 a.m. – Exhibitors May Begin Set-Up in Exhibit Hall Sebastian…
With Media Always On Everywhere, What’s Next?
New 4A’s President-CEO Hill Sees Group Confronting Changes in Media Use, Reach
Obama’s Spending a Boon to Stations
Texas, Ohio Outlets Get Unexpected Windfall From Dems
Innovative Campaigns Make Most of Media
Initiative’s Activations Seek to Engage Consumers in Relevant Promotions, Ads
Selling a Serial Killer
Showtime Network’s highest priority of 2007 was the launch of original series “Dexter,” a criminal drama about a Miami forensics expert by day and vengeful serial killer by night (but you’ll like him). The launch plan leveraged the cable net’s…
The Player: Tom Frank, CEO of Akimbo
Digital Dealmakers
The Insider : DISS ‘N’ DAT
A Little Writin’ Vote Despite the pocket-book issues that led to their 3 1/2-month strike, fewer than half of the estimated 10,500 eligible Writers Guild of America members actually voted on the agreement that settled the dispute. So says data…
Looking Back to 1st Gathering
O. Burtch Drake Reflects on the Success of the Media Conference He Launched 14 Years Ago