Musician Will.i.am released his second online music video this morning in support of Barack Obama. The video is available at http://www.WeAreTheOnesSong.com and features appearances by Jessica Alba, Ryan Phillippe, George Lopez and others. Will.i.am’s previous video, “Yes We Can,” has…
MTV is teaming up with video-sharing site Metacafe to launch “Virtual Dance Off,” an online dance contest. Users are invited to use avatar technology Machinima to choreograph animated dancers, set the videos to music and upload them to Metacafe for…
ESPN has tapped basketball Hall of Famer Bob Knight, the winningest coach in Division I men’s college basketball with 902 victories, as a men’s college basketball studio analyst. He’ll be on the network during its coverage of “Championship Week Presented…
Viacom said it has reached its goal of generating $500 million in digital revenues for the year. The giant media company announced its earnings Thursday, reporting fourth-quarter net earnings rose 16% to $559.5 million, or 86 cents a share, on…
CBS has signed a multiyear deal with ProElite to broadcast mixed martial arts events on Saturdays during prime time. Under the terms of the deal, CBS will broadcast four events each year, the first time mixed martial arts will be…
Discovery Communications has plucked celebrity chef Emeril Lagasse for a daily series on its new Planet Green eco-lifestyle cable channel, which launches in June. The new show, tentatively titled “Emeril Green,” will be shot entirely at Whole Foods Market stores….
Disney-ABC Television Group has unveiled Stage 9 Digital Media, the company’s experimental new-media studio. Its first original Web series, “Squeegees,” debuts today on ABC.com and YouTube. The series marks the first time the network has used YouTube’s platform to distribute…
The 2008 global content convention Mip TV Featuring Milia will feature several events structured around brands and advertisers in anticipation of increased participation by ad agencies, marketing groups and content producers. Richard Dickson, senior VP of worldwide marketing at Mattel…
Local TV news is the most effective video platform for advertisers, according to a new survey. The survey of more than 2,700 local news viewers between the ages of 25 and 54 showed them to be more engaged with local…
Friend Eulogizes DDB Creative Director as Having ‘Hunger for Life’