As consumers increasingly use and search for video online, some television networks are refining how they structure their Web sites so they can optimize video viewing. For instance, Lifetime layers video throughout its Web site rather than just posting clips…
Medium Generates Most Consumer Response, Triggers Online Search
Stop me if you’ve heard this one: “It was the best of times, it was the worst of times…” OK, so maybe the cable industry isn’t exactly “A Tale of Two Cities,” but it sure feels that way lately. At…
A little more than a month ago, Federal Communications Commission Chairman Kevin Martin proposed fining ABC and its stations $1.43 million for airing an episode of “NYPD Blue” in which an actress bared her buns momentarily. Last week, the FCC…
Initiative USA’s Tim Spengler Wins Kudos for ‘Turning Media Idea Into Marketing Result’
“I do not believe the Oscars have lost their luster. They are still a major broadcast television event for which viewership can be increased in years when films like ‘Titanic’ are the frontrunners. The Academy Awards will always be the…
New Technology Making Its Mark
Major Operators’ Earnings Show TV Is Slowest-Growing Division
Initiative will leave no stone unturned looking for ideas. Staffers and their leaders will go anywhere and talk to anyone in their ongoing search for what’s new, what will engage, what will connect. They’ll even journey deep into geekdom if…
To show that she can laugh as well as cry, Sen. Hillary Clinton will appear as a guest on “The Daily Show With Jon Stewart” on Monday. The appearance will be the second on the show by the New York…