Neither the economic realities nor the occasional opening-day glitch seemed able to dampen the mood as the Fox Business team took the wraps off its business-news lineup, cranked up the red and gold crawls and graphics and began to introduce…
With spots in “Sunday Night Football” drawing more than $500,000 for 30 seconds, NBC Sports is taking another pass at selling the sponsorship to its post-game show. NBC expects post-game sponsorship talks will heat up in the next few weeks,…
Cable news network Current TV launched its new Web site today at Current.com. Current said the new site will include simplified collaboration features to make it easier for users to contribute their news reports. That includes a multimedia Wiki to…
Fox Television Studios scripted chief David Madden has hired a trio of executives to fill the company’s programmer ranks. Former Spike TV executive Pancho Mansfield, former Fox International Channels executive Diego Suarez and former Endeavor agent Karyn Smith have joined…
Ad management firm BlackArrow said it has raised a B round of funding to the tune of $12 million. The company will use that money to fund the rollout of an ad management system that measures dynamic advertising across broadband,…
ESPN will launch ESPNews HD, its third HD service, on March 30. As part of the launch of the channel, ESPNews will maximize the 16×9 viewing area, including new space for graphic sponsorship placement opportunities for advertisers. The graphic, which…
Digital network HealthiNation inked a deal with Verizon to carry its health and lifestyle information programming to Verizon’s FiOS TV customers. That’s Verizon’s video service, now available to nearly 3.9 million homes in 12 states. HealthiNation is carried online and…
Online television technology provider Maven Networks has begun testing new interactive Web video ads with Scripps Networks, Fox News and media agency Ogilvy. The new ad formats move beyond the pre- and post-roll spots that dominate Web video today but…
Memorial service arrangements have been announced for James O. Robbins, the former Cox Communications president who died of cancer Oct. 10, and broadcasting executive Gene A. Davis, who died Aug. 28 in New York City after a battle with pancreatic…