Two words are putting fear into agency and marketing executives, according to Advertising Age. The two words are "media rebates." “The Association of National Advertisers reported in July the eye-opening results of a survey indicating that 28% of respondents are…
Television advertising rates are soaring on local stations, as the U.S. presidential race enters its final months, reports the New York Post. At the same time, the amount of available ad inventory is shrinking, the story reports. Ad buyers are…
A report in The Wall Street Journal confirms that Jay Leno, longtime host of NBC’s “Tonight Show," took a big cut in his salary — a 50% cut, according to the network — when NBC came down on the show…
The Internet radio market is growing, and a new competitor is ready to shake things up in the space. The New York Times reports that Apple wants a piece of the pie in a market segment that has been dominated…
First NBC expected to lose money on the London Olympics, and then, when the Games started doing better than anticipated, expectations swung toward the possibility of coming out ahead. But in the end, the company broke even. That’s the word…
The iconic Dos Equis advertising spokesman dubbed “the most interesting man in the world” — played by American actor Jonathan Goldsmith — keeps busy doing a lot of things, but one of them isn’t tweeting. The reason? Essentially, he’s too…
"After five years of trying to sell ads on television using the automated buying system that works so well for its signature search ads, Google has finally given up," reports Robert Hof at Forbes.com. The article continues, "The shutdown is…
"[A] jury in the landmark intellectual property case Apple v. Samsung ruled overwhelmingly in favor of Apple on Friday, Aug. 24, 2012, awarding the iPhone maker approximately $1.05 billion in damages," reports the website of Wired magazine, adding, " ‘The…
With some of Viacom’s cable channels shedding viewers during the past year, the media conglomerate is turning to another method of maintaining advertising sales: shoehorning more commercials into its shows, reports The Wall Street Journal. (Please note that The WSJ…
Nike and two other top brands are sticking with Lance Armstrong despite the U.S. Anti-Doping Agency’s decision to ban him from competition for life and to strip him of his seven Tour de France titles, reports Michael McCarthy in Advertising…