Oprah Winfrey’s sputtering OWN cable network “remains on track” to reach profitability during the second half of 2013, Discovery CEO David Zaslav said today, according to The Hollywood Reporter. Discovery is a partner in OWN. The company previously projected that…
The person who has been running General Motors’ $4.5 billion global ad budget has been ousted from the company. Joel Ewanick, GM’s global chief marketing officer, "failed to meet expectations the company has for its employees," a GM spokesperson said,…
NBCUniversal reported today that it has reached a milestone in its efforts to sell advertising time for the upcoming London Olympics. Sales have topped $1 billion, according to The Hollywood Reporter, already surpassing the network’s total sales for the 2008…
Looking to maintain the success of its late-night block, Comedy Central has extended the contracts of its stars of the daypart, Jon Stewart and Stephen Colbert, the Los Angeles Times reports. The network hammered out two-year extensions with both hosts…
Twitter employees "will spend 20 hours a day to help corral millions of Twitter messages from Olympic athletes, their families, fans and NBC television personalities into a single page on Twitter.com," reports The Wall St. Journal, adding, "Twitter’s Olympics hub,…
Actor Charlie Sheen appears to be “safe” for advertisers again, with a new study citing improving feelings toward the sometimes erratic actor, reports Advertising Age. But now the actor’s image faces a new problem: He may be too tame to…
Pop singer Lady Gaga is known for pushing boundaries, and a new ad campaign should keep her reputation intact. E! Online reports that Gaga’s new campaign for her Fame fragrance includes revealing — make that naked — photos of the…
TRA, a research company with a system that matches up television viewing with buying habits, will be bought by TiVo, reports Bill Carter in The New York Times. TiVo will spend about $20 million to buy out TRA’s other investors,…
Funny television commercials make up one out of five commercials airing on television, and new research from syndicated advertising-testing firm Ace Metrix tested many of the funniest ads to see whether they actually help to sell things, reports Advertising Age….
An analysis of the ratings for the second quarter of 2012 paints a grim picture of the situation for broadcast TV, even with DVR viewing factored in, Deadline.com reports. Michael Nathanson of Nomura Securities says in his quarterly report on…