Singer Mary J. Blige reflected on her decision to appear in a commercial for Burger King Wraps a few months ago and said she regrets that she ever participated, reports New York Magazine. The ad, which was branded in the…
Comcast is predicting a 10-fold surge in video-on-demand advertising impressions over the next year via its free VOD content, reports Multichannel News, citing Chip Meehan, Comcast Spotlight’s West regional vice president of integrated media sales. "We have 400 million monthly…
NBC completed its upfront advertising sales for the 2012-13 television season, tallying a total sales figure that is bound to please executives at the ratings-challenged network, reports The New York Times’ Media Decoder. NBC sold about $1.8 billion of commercial…
Fox has completed its upfront negotiations, with its $1.98 billion to $1.99 billion in advertising commitments roughly flat with last year, reports Brian Steinberg in Advertising Age. The close of Fox sales wraps up the upfront session among broadcasters, concluding…
The re-election campaign for President Obama has opened up its coffers and is spending heavily on television advertising, Politico.com reports. The Obama campaign spent almost $14 million on a new multi-week wave of TV ads, according to the story. For…
ABC has completed its upfront ad sales period, Advertising Age reports, racking up commitments totaling a little less than the $2.3 billion to $2.4 billion it secured last year. The report notes: “The figures further illustrate the tougher market TV…
Changes are taking place in the top executive ranks of a major media agency, Advertising Age reports. At MediaVest USA the agency’s longtime content-creation boss, Brian Terkelsen, has been named CEO. Bill Tucker, meanwhile, moves to an SMG-wide position, president of…
CBS has mostly finished its upfront sales, with advertising commitments for the 2012-13 television season that are almost flat with the $2.5 billion to $2.75 billion it recorded in last year’s upfront, reports Brian Steinberg in Advertising Age. The network…
Viacom’s gay-focused cable network Logo is getting a bit straighter, reports the New York Post. The network, which debuted in 2005 with a focus on the LGBT community, is adding shows that are aimed at straight women, the story notes….
The former chairman of ABC Entertainment said the television industry’s adherence to business models that will soon be out of date is "madness," reports the Los Angeles Times’ Company Town blog. Lloyd Braun, who now is a partner in the…