The second-largest market for political television ads may surprise you, as the city ranks as only the country’s 18th-largest television market. The city is Cleveland, with $17.7 million spent through June 24 to buy airtime on Cleveland TV stations, reports…
Japanese advertising giant Dentsu will buy London-based Aegis, the world’s largest media independent, for $4.9 billion. Aegis is the owner of the well-known U.S. media agency Carat. Carat’s biggest account may be the $3 billion global planning and buying assignment…
"General Motors Co., in a move to appeal to new buyers, said today that it will allow consumers to return any new 2012 or 2013 model year Chevrolet for a full refund within 60 days, if they’re unhappy with their…
A media analyst has come out with a report that delivers bad news for many media companies — although it should come as good news to Disney and Cinemark. Deadline.com reports that Nomura Securities’ Michael Nathanson fired a “warning shot”…
Facebook is reportedly in negotiations with a major marketer in an effort to convince it to resume advertising on the social network, according to Bloomberg. The marketer is General Motors. On the eve of Facebook’s initial public offering in May,…
Ben Davidson, who was a feared defenseman for the Oakland Raiders during his NFL playing days and later became a TV pitchman for Miller Lite beer, has died, according to The Hollywood Reporter. He was 72. Davidson died Monday night…
The NBC Sports Group is teaming up with Sports Illustrated magazine to produce a monthly television show called "Sports Illustrated," reports Advertising Age. The program will debut July 24 at 9 p.m. and will air features and stories tied to…
Facebook is trying to sell its "like" button to some cable television executives by tying the button to some video content while taking a cut of the additional advertising revenue, reports the New York Post. Facebook wants to host more…
The infomercial pioneer who introduced television viewers to Ginsu knives has died, reports the Associated Press. Barry Becher was 71. Becher brought TV viewers devices such as the Miracle Slicer and Armourcote Cookware, with TV ads that urged viewers to…
NBC isn’t expecting the Summer Olympics to be profitable, reports B&C, citing NBC Sports Group Chairman Mark Lazarus. Lazarus made the comments during a press conference about the network’s Olympics coverage. While NBC executives "don’t know the results yet ……