Advertising

Hooray for Hollywood: Emmy Broadcast to Do Something It Hasn’t Done in Over 30 Years

When the Emmys are broadcast on NBC on Aug. 29, it will mark the return of something the Emmys haven’t done in 34 years, TheWrap reports. Following in the footsteps of this year’s Golden Globe awards show–and every year’s Oscar…

ABC’s Oscar Sell-Out a Good Sign for Broadcast TV

ABC’s sell-out of the commercial time for Sunday’s Academy Awards telecast is a sign that event programming on the broadcast networks is holding up, despite the faltering economy, The New York Times reports. Not only did the ad time sell…

How the Media Blew It in Reporting Toyota’s Car Sales Numbers for February and the Great Brand Story Here, Thanks to Social Psychology

The hidden positive effect of all the negative publicity Toyota is getting–and why this positive effect is happening–is the subject of the lastest Open Mic blog entry by TVWeek’s Chuck Ross.Click here to read.

Politicians Join ABC-Cablevision Retrans Dispute; Senator Says ABC Should Not Be Able to Pull Signal; Representative Wants FCC to Stay Out of the Debate

Sen. John Kerry (D-Mass.) weighed in on ABC’s threat to pull the WABC-TV signal from Cablevision’s New York-area systems on Sunday if Cablevision doesn’t up the retransmission consent fees it’s willing to pay, the Los Angeles Times reports. The Senator…

‘Mad Men’ Star to Voice Mercedes Ads

“Mad Men” star Jon Hamm is crossing over from playing an ad man in the AMC drama to starring as the new commercial voice of Mercedes-Benz USA, reports The New York Times. The first ad featuring his voice will make…

Exclusive Must Read: Rino Scanzoni, GroupM’s Chief Investment Officer, On the Future of TV, the Future of TV Advertising, and Why Advertisers and Media Companies Really Formed Their Media Measurement Coalition–and What It Means For Nielsen

TVWeek talks to a lot of top executives in the course of a year, but we must say, this interview with Rino Scanzoni, GroupM’s Chief Investment Officer, is one of the best. It’s got nothing to do with us, and…

Murdoch Confirms New York Edition of Wall Street Journal

News Corp. Chairman-CEO Rupert Murdoch confirmed today that The Wall Street Journal will launch a New York edition in April, Advertising Age reports. The new edition will compete directly with The New York Times for high-end New York metro advertisers, and Bloomingdale’s…

Special Report: TVWeek’s Media Buyer of the Year

It’s the 10th Annual TVWeek Media Buyer of the Year. As always, the announcement of this prestigious honor is timed to coincide with the annual 4A’s Media Conference, which this year is a combined Media and Management confab in San…

ABC Announces Partial List of 2010 Oscar Advertisers

ABC announced Friday a partial list of advertisers who have bought spots during the 82nd Academy Awards, airing live on March 7. The companies include Ameriprise, CBS Films, Hershey, Microsoft, McDonald’s, JC Penney, Kimberly-Clark, Church and Dwight, Samsung, Summit Entertainment…

Nielsen: U.S. Ad Spending Dropped 9 Percent in 2009

U.S. ad spending dropped about 9 percent last year, according to Nielsen calculations, with network TV, syndication and local markets being hit among the hardest, B&C reports. Spending dropped to $117 billion in total in 2009, from $128.6 billion in…