Advertising

HGTV and Food Network Had Strong Year, But Top Execs Get Pay Cut Anyway–Here’s Why

HGTV and Food Network had a strong year, but at parent company Scripps Networks Interactive executives got a pay cut in 2009 anyway, Multichannel News reports. That’s because some of their pay is tied to the performance of their stock on the…

Attention Advertisers: ‘Fox News’ Says Forget CNN, Our Real Competition is USA and TNT

Believing that it has quashed the competition in the cable news game, Fox News is setting its sights on ad dollars that would otherwise go towards bigger cable networks, like USA or TNT, Advertising Age reports. Fox News said that…

American Express Uses Twitter in ‘Meet Conan’ Contest

American Express, the company sponsoring Conan O’Brien’s upcoming live concert appearances, tweeted the it is running a "Meet Conan" contest accompanying the tour, according to eCreditDaily. In a three week period O’Brien went from not being on Twitter to being…

Did This Spot Blur the Line Too Much Between What Is Programming and What Is a Commercial?

"The day when commercials are indistinguishable from the programs they support finally arrived — just before 10 p.m. Eastern on Thursday night [March 11]." That’s the provocative first sentence in an article from Brian Steinberg at our sibling publication, Ad Age….

Discovery Teams with Yahoo for Major Promotion

Discovery Communications is teaming with Yahoo! in major promotion, reports Multichannel News. The promotion starts on Saturday, March 20th, and it is to push Discovery’s big spring programming effort, the 11-part series "Life." According to the article, "In a first,…

Leno’s Likability Dropped in Wake of Return to Latenight

The number of people who view NBC’s Jay Leno unfavorably skyrocketed this winter, in the wake of the network’s announcement that he was returning to latenight, according to a Marketing Evaluations Inc. survey,DailyFinance reports. Marketing Evaluations is better known as…

Google, Intel, Sony Teaming to Bring Web to TV Sets in Major Way

Google, Intel and Sony are teaming up to develop Google TV, a platform for bringing the Internet to TV sets through new TVs and set-top boxes, the New York Times reports, citing sources. The technology to be developed, based on…

Tiger Woods’ Next Woman Will Be Good For Him

Tiger Woods is headed South to visit another woman, and that could be a good thing, says TVWeek Open Mic blogger Chuck Ross. Click here to read.

Ad Spending Dropped 12 Percent in 2009

The final toll of last year’s bad ad market is becoming clearer: Domestic ad spending dropped 12.3 percent in 2009 compared to 2008, according to statistics being released this morning by WPP’s Kantar Media, the New York Times reports. The…

Major Renewals for Wendy Williams

Debmar-Mercury has renewed “The Wendy Williams Show” in syndication through 2012 in 80 percent of the country, the company has announced.. The renewals include 18 of the top 20 markets, and 37 of the top 40 markets. According to the Debmar-Mercury announcement, "In…