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‘Survivor’ Off to a Fast Start in the Nielsens

CBS’ latest edition of "Survivor" — "Survivor: Heroes Vs. Villains" — got off to a brisk start in the Thursday night ratings, pulling a 4.6 and 4.5, respectively in the first two hours, according to TVbythenumbers.com. NBC’s "Community" and "Parks…

Rain, Snow and Cold Equals a Boom in Weather Channel Numbers

The intense winter weather has been trying for Americans and for information about what’s going on, they’ve been turning to The Weather Channel, setting new records across multiple platforms, the network reported. On February 9, 2010, there was a single…

Venus/Mars: Check Out These Differences in How Men and Women Ranked Super Bowl Ads

In a national survey, striking differences have shown up about how men and women ranked the ads during the Super Bowl. In its survey, HCD Research not only found differences in how men and women ranked the ads, but they discovered…

Smackdown! WWE to Launch Cable Network

World Wrestling Entertainment hopes to have a cable network dedicated to pro wrestling up and running in about 18 months, Multichannel News reports. Chairman Vince McMahon told investors that the company has been doing due diligence on the project. He…

Live Better: Walmart Partners with P&G to Make NBC Family-Friendly TV Movie

In an effort to promote family-friendly viewing, two of TV’s biggest advertisers, retailer Walmart and packaged-goods company Procter & Gamble will jointly produce a TV movie, according to the Wall St. Journal. (Since the WSJ is firewall-protected, we are linking to…

Reminder: No TVWeek E-Newsletters on Monday, Feb. 15, President’s Day

TVWeek is closed on Monday, Feb. 15th, for the President’s Day holiday. We will resume publication on Tuesday, Feb. 16th. Have a good holiday weekend!

It’s Our Valentine’s Day Weekend–This Has Nothing to Do With TV–Feel Good Story of the Day

As many of you will fondly recall when you look at the video clip, below, didn’t we love it when we saw Woody Allen’s “Sleeper” in the early 1970s and his character wakes up in the future to learn that…

The Oprah Winfrey Network (OWN), With Oprah’s Message of Empowerment—Live Your Best Life—Likely to Spread Internationally

The Oprah Winfrey Network–OWN–will probably be also seen in international markets either in whole or in programming segments. That’s the word from Mark Hollinger. Hollinger works for Winfrey’s partner in OWN, Discovery Communications. An 18-year veteran of Discovery, he recently…

Ben Silverman Raids Media Agency Starcom; Steals Major Talent

NBC’s former top programming exec, Ben Silverman, who formed a joint venture with Barry Diller’s IAC called Electus, has hired veteran entertainment-marketing specialist Laura Caraccioli-Davis away from media agency Starcom, Advertisng Age reports. According to the article, "Mr. Silverman formed…

ABC TV Station Affiliates Mad About Company Moving Live Sports to ESPN

ABC affiliates are complaining about a corporate decision to move some live sports events that they thought belonged to them to ESPN, reports Mediaweek. Most recently, ESPN said it is picking up eight fall NASCAR races that were originally set…