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Consultant Frank Magid Dead at 78

Frank Magid, whose Frank N. Magid Associates grew from its 1956 founding into one of the preeminent advisors of local radio and television stations nationwide, died over the weekend, after a battle with cancer, B&C reports. Magid, 78, was retired…

‘The View’s’ Latest Formula for Success

"The View" on ABC apprears to have a new formula for success, and it’s not briging in a particular celebrity guest. The show is increasingly venturing into politics, and viewers are responding, the Los Angeles Times reports. Politics used to…

Super Ratings for Super Bowl: Highest in 23 Years in Metered Markets!

This is just off the press, from CBS…All of the following, including the "NOTE" is a press release from CBS. With these record numbers in the metered markets, there is a good liklihood that the game will be the most-watched,…

Is This the Best Super Bowl Ad We’ll See?

Ad Age’s Ken Wheaton goes so far as to say that this print ad is the best Super Bowl ad ever. Do you agree? (The company that makes this product, McIlhenny Company, is based in Louisiana.)

OMG: Fox Reportedly Wants Howard Stern as ‘Idol’ Judge When Simon Leaves

Producers of the most popular series on TV, Fox’s "American Idol," have been interested in having controversial shock-jock Howard Stern replace the ascerbic Simon Cowell, according to the New York Post’s Page Six. Cowell leaves the show after this season. He is reportedly making $40…

Report: Tiger Woods Might Return to Golf in a Few Weeks; If So It Could Be Windfall for NBC, Golf Channel

An Australian newspaper, the Herald Sun, is reporting that Tiger Woods’ return to golf may be as soon as later this month to play in the Accenture Match Play Championship in Tucson, Ariz. The paper only quotes as its sources of this…

In the Last Decade Steve Jobs and Apple Have Produced Some of the Most Popular Consumer Products on the Planet: Here’s Jobs’ Latest Assessment of Apple TV

There’s no question that some of the most popular consumer electronic products in the last decade have been introduced by Apple. Three years ago Apple CEO Steve Jobs introduced the Apple TV set-top box. Ars Technica reports Jobs’ latest thoughts…

Look for Huge Audience for Oscar Telecast: Thank You, James Cameron

This could be big. The last time a James Cameron movie was nominated for Best Picture–"Titanic," which won the award–ABC’s Oscarcast was was watched by more people than ever: 57.25 million. Comparatively, last year’s Academy Award broadcast drew 36.94 million viewers….

Super Bowl Could Have Unlikely Advertiser

An online competition being sponsored by Doritos—the prize an ad in the Super Bowl–has an unlikely finalist, the Associated Press reports. A hip Los Angeles megachurch called Mosaic is one of six finalists in the company’s "Crash the Super Bowl"…

Anti-Gay Activist Bryant to Get HBO Biopic Treatment

HBO is developing a biopic of Anita Bryant, the former beauty queen, singer and orange juice pitchwoman who became an anti-gay activist in the 1970s, reports The Hollywood Reporter. Darren Star, the creator of "Sex and the City," is set…