The Tennis Channel has partnered with California Giant Berry Farms to launch “The Sweetest Match,” Media Daily News reports. The promotional campaign refers to the strawberries-and-cream dish served at the Wimbledon tennis tournament, which will be broadcast on the Tennis Channel for the first time this summer, the Web site says. The campaign includes a sweepstakes for a trip to Wimbledon 2009, retail promotions and on-air spots about the strawberries-and-cream tradition, the Web site says.
—Vlada Gelman
Tennis Channel, Berry Farm Promote Wimbledon
May 7, 2008 • Post A Comment
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The strawberries is really sth special in Wimbledon. WOnder why nothing like that has been established at the other 3 grand slams