The Ad Council and ESPN are joining forces to motivate men to take their health into their own hands. The sports network and the advertising nonprofit will launch a series of PSAs designed to raise awareness about the importance of…
ABC is in talks with the producers of “Ugly Betty” to move the show’s production to New York, TV Guide’s Michael Ausiello reports, citing unnamed sources. While “Ugly Betty” is set in New York, the series shoots in Los Angeles….
NFL Network filed a complaint against Comcast with the Federal Communications Commission, charging that the nation’s largest cable operator is discriminating against the network. The complaint claims that Comcast systems uniformly carry sports networks owned by Comcast on widely distributed…
Pelham Bay Public School 71 in the Bronx has launched a student-run news network to air in its classrooms, the New York Daily News reports. Preparatory Broadcast Network’s media center was born with the help of CNN/U.S. President Jonathan Klein…
Two nights of Hillary Clinton on “The O’Reilly Factor” pushed Fox News Channel into third place among all basic cable channels last week in prime time. According to data from Nielsen Media Research, the April 30 edition of “Factor” with…
Economic storms are looming on the horizon, clouding the outlook for this year’s upfront advertising market. At TVWeek’s Upfront Summit in New York last week, ABC senior VP for Prime Time Sales, Geri Wang said that while there’s no doubt…
NBC Universal has partnered with mobile content delivery company CommerceTel to provide fans of “The Jerry Springer Show” with interactive opportunities, including text message updates and “Springer” ringtones. “Adding interactive elements to TV shows is a powerful tool that can…
“Hannah Montana” executive producer Steve Peterman urged lawmakers on Capitol Hill to protect the Internet from coming under the control of the major media conglomerates, Broadcasting & Cable reports. At a hearing for the “Internet Freedom” bill, Peterman, a Writers…
In a survey of 100 senior executives by Accenture, 62% said revenue from digital advertising would eclipse traditional ad revenue in the next five years, Media Daily News reports. Currently, Internet media makes up less than 10% of marketing budgets….
After yanking its television shows off iTunes last fall in a very public spat, NBC Universal has found another online home for its content: Microsoft’s Zune service. Zune announced today that it has inked deals to include television shows from…