Beth Colleton has been named vice president of NBC Universal’s Green Is Universal initiative, effective June 9. Her duties will entail overseeing the day-to-day management of the initiative, including coordinating green programming, activities within all divisions and community outreach initiatives….
Sens. John McCain and Barack Obama have taped on-air spots for Lifetime Television Network to honor the service of American military families. The 30-second messages are set to begin airing June 4 and will run until the June 8 premiere…
The Hallmark Channel will celebrate Father’s Day and the beginning of summer with three themed movie marathons in June. “Movies for Pop” will air every night June 6-June 13 at 9 p.m., and on June 14 from 1 p.m. to…
CBS College Sports Network named NBA TV chief Steve Herbst as executive VP and general manager. CBS put all its sports operations, including College Sports Television, under the CBS brand earlier this year. “Steve is the perfect executive to continue…
Sometimes media companies and television networks have to work hardest to fight through the clutter and seek those proverbial “outside the box” ideas when they’re marketing their own programs. Take WE tv and its signature show, “Bridezillas,” which launched its…
Branded entertainment is an area of the media business that’s expanding. Starcom Senior VP and Entertainment Director Tom S. Weeks thinks it has plenty of room to grow. Mr. Weeks said the future of entertainment marketing is that clients are…
Nickelodeon is tackling one of the great questions of the digital video age in a special episode of its hit show “iCarly” that deals with whether a program that’s popular online will break through if it moves to traditional TV….
While broadcast is losing viewers to cable overall, the Television Bureau of Advertising points out that most of the highest-rated shows on television are still on broadcast. In fact, among adults 18 to 49, 99 of the top 100 program…
Cablevision is hoping a $15 million ad campaign spearheaded by CEO James Dolan’s wife, Kristin, will attract viewers to low-rated music channel Fuse, the New York Times reports. Using the tag line “Get your music on… Fuse,” the network is…
CBS plans to stream the wacky “The Burly Sports Show” on CBSSports.com and announce plans to use the “skin” advertising format, in which the Web video is surrounded by a graphic featuring the sponsor, the Wall Street Journal reports. ”Burly,”…