A study by Break Media and video ad technology provider Panache found that viewer engagement with video ads is strong, Online Media Daily reports. Ninety percent of pre-roll video ads reached completion, while click-through rates averaged 10%, the Web site…
ABC News, CNN, and NBC’s MSNBC.com are retooling their presence on Facebook in an attempt to attract more of social network’s young users, Broadcasting & Cable reports. ABC News and Facebook have removed the U.S. Politics application they partnered on…
“Midnight Rida,” a Web series spoof of “Knight Rider” from maniaTV, has counted Unilever’s Axe brand as its title sponsor from inception, Adweek reports. Axe approached maniaTV about integrating its new product, the Axe Detail Shower Tool, into a program,…
NBC’s Saturday night coverage of the Olympic Games drew an average of 31.3 million viewers, with over 40 million viewers watching the 11 p.m. half hour featuring Michael Phelps’ record-setting gold-medal victory, Daily Variety reports. Those numbers are an 18-year…
NBC, which scaled back the ratings guarantees it made to Olympics advertisers, is enjoying unexpectedly high ratings for The Games, the New York Times says. The event has drawn an average audience of about 30 million a night on NBC,…
Coca-Cola, General Electric and Visa have dominated the Olympic Games in terms advertising effectiveness, the Wall Street Journal reports, citing research from Nielsen’s IAG. Spots that went for an emotional hook were best remembered and most liked, putting Coca-Cola’s “Bird’s…
The Screen Actors Guild and the Alliance of Motion Picture and Television Producers have different stories to tell about current contract negotiations, Deadline Hollywood Daily says. After SAG issued an e-mail update on recent talks, AMPTP issued statement saying that…