Republican presidential nominee John McCain amped up his Web video advertising in August while Democratic nominee Barack Obama decreased his online ad spend, according to data released today from Nielsen Online. The measurement company said Sen. McCain increased his “image-based”…
The first test issue of the new Food Network Magazine, the product of a publishing partnership between the network and Hearst Magazines, will hit newsstands in October, MediaWeek reports. The magazine will present the array of the Food Network’s chefs,…
NBC and the invisible hand of Jeff Zucker are barring the network’s prime-time stars from appearing on the series finale of ABC’s “Scrubs,” Entertainment Weekly reports. Masi Oka of “Heroes” and Sarah Lancaster of “Chuck” were scheduled to appear on…
NBC’s “The Today Show” announced it will take the show on the road for one week beginning Sept. 22, stopping in battleground states as a precursor to November’s general election, TVNewser reports. Matt Lauer, Meredith Vieira, Ann Curry and Al…
Wilmington, N.C. has officially made the transition from analog to digital as of noon today, TVNewsday reports. FCC Chairman Kevin Martin and Mayor Bill Saffo were on hand to flip the ceremonial eight-foot-high light-switch prop. A NAB survey found 97%…
After the U.S. District Court for the Eastern District of Texas issued TiVo a setback in its patent lawsuit against satellite provider Dish Network Thursday, shares of the digital video recorder company’s fell 16.5%, PaidContent reports. Investors appeared concerned after…
NBC4 walked away with the most Los Angeles Area Emmy Awards at a ceremony held at the Academy of Television Arts & Sciences’ Leonard H. Goldenson Theatre on Sept. 6. The station, which received eight awards, won for Investigative Reporting…
Los Angeles’ local area Emmy Awards were held Saturday night at the Leonard H. Goldenson Theater in North Hollywood, TVWeek reports. NBC’s owned and operated KNBC led all stations with eight Emmys followed by PBS’ KCET tally of six. CBS’…
The Nielsen Co. is offering a new audience-tracking tool which will combine its mobile usage data with its Prizm lifestyle research, MediaPost reports. Mobile-Prism is intended to help advertisers better target mobile audiences, the Web site says. With the new…
Mobile video technology firm Transpera has inked deals to deliver cell phone video and dynamic targeted ads on phones for MTV Networks, Discovery Communications, AccuWeather, Travel Channel and Next New Networks. MTV already uses Transpera’s tools for VH1 and for…