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Monthly Archives : September 2008

MLB Network Drafts Entz, Butters

Major League Baseball today announced the hiring of John Entz and Andy Butters. Mr. Entz, formerly of Fox Sports Network, will serve at the startup network’s inaugural senior VP of production. Mr. Butters, who joins from the NFL Network, will…

It’s Internet Hunting Season for Canoe

Canoe Ventures CEO David Verklin believes TV has the Internet’s number with a new ad delivery system, Adweek reports. The cable operator-owned Canoe’s new Creative Versioning Platform plans to marry the cable industry’s 1,100 geographical ad zones with demographic databases,…

Media Revenue Growth Slowest Since 2001

Advertising Age is reporting the nation’s top 100 media companies saw a 4.6% revenue boost last year. The year marked the slowest revenue boost for media since 2001. And that’s data for 2007. Digital proved to be the silver lining,…

Jesse McCartney’s Gone ‘Greek’

Actor-singer-songwriter Jesse McCartney has been cast in ABC Family’s “Greek,” Entertainment Weekly reports. The former “Summerland” star will play Andy, a heavily recruited athlete in the unenviable position of choosing a fraternity to rush, in a recurring role. McCartney also…

Coming to a PC Near You: TiVo

German multimedia software company Nero has developed a kit that would allow those who want TiVo to turn their PCs into TiVo digital video recorders, Multichannel News reports. The kit will include software for Windows XP and Vista that replicates…

Martin Named President-GM at WE tv; Network Renews ‘Locator’

Rainbow Media promoted Kim Martin to president and general manager of WE tv from executive VP and general manager. Ms. Martin, who has been with the network since 2004, has been adding original programming to the network. Those efforts paid…

Candidates Buy Ads on Network News

Political advertisements are becoming more prevalent during the network evening newscasts, the Associated Press reports. The practice used to be rare, with both networks and candidates considering political pitches not “appropriate for the evening news,” the AP says. However, ad…

Peter Price Plans NATAS Departure

Peter Price will step down as president and CEO of the National Academy of Television Arts and Sciences at the end of the year, TelevisionWeek reports. Price will leave before his contract was set to expire next September. During his…

Fey Skewers Palin Again on ‘SNL’

Emmy winner Tina Fey made a return appearance on “Saturday Night Live” this weekend, reprising her role as Republican vice-presidential nominee Sarah Palin, the Associated Press reports. The sketch featured Fey’s Palin interviewed by Amy Poehler’s Katie Couric, inspired by…

‘Swingtown’ Gets Bravo’s Affection

Bravo has acquired the off-network syndication rights for CBS’ summer series “Swingtown,” TelevisionWeek reports. The series, which is yet to be renewed or canceled by CBS, aired 13 episodes during its first season. Bravo will re-air them beginning in January….