CBS News spokeswoman and VP of Communications Sandy Genelius is leaving the network after 20 years, Broadcasting & Cable reports. She will now serve in the same capacity at Sony, where she will be reunited with Ann Morfogen, senior VP…
Could Gov. Sarah Palin be joining Sen. John McCain when he finally visits CBS’ “Late Show With David Letterman” tonight? The Los Angeles Times reports during last night’s show the host told his audience the Republican candidate for president “hinted…
At the MIPCOM conference in Cannes, France, YouTube co-founder Chad Hurley compared online video to the early days of television and reminded attendees how many had feared radio would die with the advent of that technology, TechCrunch reports. “I would…
While preliminary data indicates that television turnout for the final of presidential campaign debate declined from the last matchup between Democrat Barack Obama and Republican John McCain, NBC may have performed best among the broadcast networks airing the contest, according…
The last of three debates between presidential candidates Republican John McCain and Democrat Barack Obama may have attracted a smaller audience than last week’s second meeting between the contenders. In overnight ratings from 55 markets metered by Nielsen Media Research,…
Candidates Barack Obama and John McCain took turns talking to, and talking about, “Joe the Plumber” during their third and final debate last night, the Washington Post says. Joe was “summoned as an example of this or that by whichever…
Fox persuaded Major League Baseball to move back the start of Game Six of the World Series so that it could air a half-hour campaign ad for Barack Obama, TelevisionWeek reports. With the long-form commercial running on CBS, NBC and…
Prescription drug makers have cut back on their media buys after a study found advertising had little impact on sales, USA Today reports. Spending by pharmaceutical companies is down about 4% in the first half of the year, which means…
During premiere week, ABC was tops when measured by the number that counts with advertisers, TelevisionWeek reports. Newly released commercial ratings showed ABC on top of the heap when it comes to delivering 18 to 49 year old viewers during…
With the launch of the fall broadcast shows nearly done, ratings have been lackluster at best with few success stories, Daily Variety reports. Network executives blame aftereffects of the Writers Guild of America strike and the growing impact of digital…