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Monthly Archives : October 2008

Global Advertising Expenditure by Medium

With the credit crunch creating economic turmoil, media buyer ZenithOptimedia recently slashed its global ad spending forecast to show 4% growth in 2009, down from its original prediction of a 6% increase. ZenithOptimedia figures that the crisis favors the Internet…

Rocco Out of the Frying Pan on ‘Dancing’

Chef Rocco DiSpirito’s samba earned him he lowest score from the judges on “Dancing With Stars” and viewers voted him off the show, the Associated Press reports. Brooke Burke had the high scores and is a favorite to win the…

Promax-BDA Kicks Off Clinic Series in Toronto

Promax-BDA is launching the C4 Creative Clinic, a half-day event featuring information, discussion and presentations from some of the leaders in the marketing, promotion and design fields in local markets. The first clinic will be held in Toronto Nov. 19….

Video: From Web to Traditional

Daisy Whitney’s “New Media Minute”

Advertisers Eyeing Web Info Series

Advertising Age takes a look at the growing popularity of low-budget, informational Web series that are increasingly catching the eye of big-name advertisers. Jen Grogono, head of of programming for On Networks, told the magazine, “Digital programming may not always…

Government Lawyers Requesting Appeal Extension

Lawyers for the federal government are requesting an extension to decide whether or not to seek a Supreme Court review of the indecency fine against CBS stations over the fleeting nudity during the Super Bowl halftime show several years ago,…

FCC Delays Vote on Cable Carriage of Low-Power Stations

The Federal Communications Commission is delaying a vote on taking steps to give low power stations a path toward becoming regular stations. A proposal to start an FCC rulemaking on the issue was removed today from the agenda of Wednesday’s…

‘Hot Wheels’ In Cartoon Network Fast Lane

Canadian cartoon producer Nelvana is teaming with Mattel Entertainment to develop a new Hot Wheels cartoon series, the Hollywood Reporter says. The first of 26 half-hour episodes of “Hot Wheels: Battle Force 5” will bow next fall on Cartoon Network….

FNC Launches Intern Web Site

Fox News Channel launched a new Web site today featuring content created entirely by the network’s interns, TVNewser reports. Fox News Channel University includes stories and video from current and former interns as well as information about the application process…

Joost 2.0 Launches This Week

This week marks the unveiling of the second incarnation of Web-TV service Joost, Advertising Age reports. Because of the popularity of easier-to-use video Web sites like YouTube and Hulu, the new version is Web-based and doesn’t require the software download…