The Television Bureau of Advertising says General Motors Corp. is spending too much to reach in-market new vehicle shoppers and should spend more brand building on TV, AdAge reports. The local TV trade group has been talking to GM for…
The biggest-ever Dow Jones Industrial Average surge yesterday added 936 points to the index, boosting it 11%, AdAge reports. The AdAge/Bloomberg index of media and agency stocks jumped 9.7%, with 29 of its 50 constituent companies marking double-digit gains, the…
Consumer may be slowing purchases of high-end luxuries like high-definition television sets, the Wall Street Journal says. That slowdown may affect companies like DirecTV Group Inc., which is banking on consumer buying HD sets to spur its growth. A report…
Digital video recorders accounted for an 8.8% increase in adult viewing when seven days of DVR use are added to the tally of 18-49 year-old viewers, the Hollywood Reporter‘s Live Feed blog says. Last year, broadcasters got an 8.4% bump….
Jonathan Prince inked a two-year first-look deal with CBS Paramount Network TV to develop shows across broadcast, cable and new media, the Hollywood Reporter says. Under the agreement, Prince has set up a medical drama, which he describes as “‘Top…
Media Rights Capital shut down production on the two scripted shows it plays on The CW’s Sunday slate, the Hollywood Reporter says. “Easy Money” and “Valentine, Inc.” have been placed on a 4- to 6-week hiatus, the paper says. MRC…
Jason Jones and Samantha Bee, a married couple who appear as correspondents on “The Daily Show with Jon Stewart,” will co-create and write a script for a sitcom at CBS, Daily Variety reports. The show will revolve around a celebrity…
Sinclair Broadcast Group said it booked $150.1 million in net revenue, including $8.7 million in political spots, for the three months ending Sept. 30, TVNewsday reports. Sinclair President and CEO David Smith said the economic crisis prompted the company to…
MyNetworkTV increased the audience for its WWE Friday Night SmackDown, Broadcasting & Cable reports. The professional wrestling program, which the network snapped up from The CW, recorded a 2.1 household rating and 3.5 million viewers, the biggest-ever audience for the…
The Federal Communications Commission is reminding television stations that by Oct. 20, they need to outline the steps remaining to complete the transition to digital signals, according to the Broadcast Law blog, TVNewsday points out. —Greg Baumann