NBC and “Saturday Night Live” executive producer Lorne Michaels are reportedly in talks to develop a video Web site specifically for the late-night comedy show, Broadcasting & Cable reports. The talks are still in the early stages but the site…
Should Lifetime not get to air its newest prized possession, “Project Runway,” due to current litigation between show producer The Weinstein Company and Bravo parent company NBC Universal over the rights to the hit show, the female-skewing network isn’t worried…
Sprint is the new sponsor of the NFL Network’s halftime show, MediaWeek reports. Beginning Nov. 6, the telecommunications company replaces fast-food chain Wendy’s as the show’s sponsor. The deal between the network and Sprint includes promos airing during the first…
CBS’s “The Mentalist” and Fox’s “Fringe” are the two standout new shows of the season so far, according to media agency Magna Global. On the other hand, NBC’s “Knight Rider,” “must be a disappointment for the network,” the agency said….
Most ad agencies plan to increase their budgets for viral video marketing in 2009, according to a report released today by Feed Company. A survey of 40 executives at agencies such as Goodby, Silverstein & Partners, Wieden & Kennedy, Digitas…
Digital entertainment firm DECA inked a deal with YouTube comedy team Smosh to become the exclusive business and production partner behind the pair of young comedians. Under the agreement, DECA will provide financing, ad sales, marketing, distribution and other business…
Magic Johnson has joined ESPN as a studio analyst for the network’s NBA coverage, Bloomberg reports. The Hall of Fame basketball player makes his ESPN debut Christmas Day, alongside Stuart Scott, Mike Wilbon and Jon Barry, when ABC and ESPN…
The CW’s “Beauty and the Geek” may live again—on another network. The Ashton Kutcher-produced reality show wrapped its run on the network last spring. While CW executives have never officially said the show has been cancelled, the network has privately…
Although Tina Fey has recently been in the TV spotlight after her Emmy wins and impersonations of Republican vice-presidential candidate Sarah Palin, her show “30 Rock” won’t make its season debut until Oct. 30, the New York Times reports. NBC…
The CW has placed a six-episode order for a relationship reality program “For Better or Worse,” TelevisionWeek reports. The show will feature couple in long-term relationships facing the drama of planning a wedding for a chance at winning their dream…