Republican presidential candidate John McCain, who was blasted by David Letterman for backing out of a previous appearance, plans to appear as a guest on the “Late Show” Thursday, Reuters reports. McCain’s appearance will happen the day after his third…
National TV media companies are beginning to feel the effects of the struggling economy through lower ad sales, the Wall Street Journal reports. Last week Viacom and CBS reduced their profit forecasts for the rest of the year, attributing the…
The change to commercial ratings as the currency for buying television ads is credited with keeping and possibly expanding the money spent on TV, according to a new white paper published by Advertising Age. Historically advertisers relied on program ratings…
While the automotive industry is facing difficult economic times, many are hoping vehicles’ starring roles on TV series including “My Own Worst Enemy,” “Terminator: The Sarah Connor Chronicles,” and “Knight Rider” and will be the vehicle needed to boost sales,…
Even though they could get stuck with unpaid bills, media agencies and media companies are reluctant to ask advertisers to pre-pay for commercial time they’ve booked, Advertising Age reports. “Especially for an advertiser you’ve been doing business with for a…
“Mean Girls” director Mark Waters has signed to direct the pilot for Fox’s “Eva Adams,” Daily Variety reports. The show is an adaptation of the Argentinean soap “Lalola” about a womanizer who is wakes up in a woman’s body and…
Several TV companies are exploring Web video options in light of the success of Hulu.com, the joint site from NBC Universal and News. Corp., Advertising Age reports. Viacom, which pulled out of the Hulu venture, currently features popular episodes of…
NBC plans on building a treehouse in New York City Friday to usher in the debut of its series “Crusoe,” Daily Variety reports. The giant treehouse will go up on the corner of Broadway and 51st Street and it will…
CBS News’ Bob Schieffer is ready to moderate the third and final presidential debate Wednesday night having learned from the frustrations of the previous moderators, the Associated Press reports. Gwen Ifill faced difficulty getting the vice-presidential candidates to address the…
Broadcasters in the Miami-Ft. Lauderdale, Fla., market are not too pleased with the Local People Meter measuring system recently deployed by Nielsen in the area, Broadcasting & Cable reports. The new method has been returning lower ratings for viewership, particularly…