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Daily Archives : Oct 6, 2011

Here’s Your Chance If You Think It’s So Easy: Major Advertisers Sponsor Contest to Find the Next Great Sitcom Script. Contest Is Open to Just About Anyone Who’s Over 18 And is Not a Member of a Writers Union or Writers Guild

Hey, these folks are serious about comedy. The major advertisers who helped make sure the "Gilmore Girls," "Everybody Hates Chris" and "Friday Night Lights" get on-air are looking for the next great family comedy script. The group, the Association of National Advertisers’…

Attention Marketers: Ask Not What You Can Do for Your Customers, But What Your Customers Can Do for You. Secrets of Social Media Strategy from Harvard Square. ‘What Would Zynga Do?’

Where are your customers today? With more than 800 million users, Facebook is a good place to find a chunk of them. In fact, says Mikolaj Jan Piskorski, an associate professor of business administration at the Havard Business School, if…

ESPN Parts Ways With Hank Williams Jr.; Hank Has His Own Version of Whose Decision It Was

ESPN has decided to permanently drop the Hank Williams Jr. musical opening for "Monday Night Football," following the musician’s comments on Fox News in which he appeared to compare President Obama to Adolf Hitler, reports The Huffington Post. In a…

‘Mad Men’ Star Says He Wasn’t AMC’s First Choice for Role of Don Draper

The actor who plays "Mad Men" leading man Don Draper says he wasn’t a shoe-in for the part, according to The Hollywood Reporter, citing a podcast interview with Jon Hamm. "The casting directors didn’t know who I was. I wasn’t…

NBC Gives Script Commitment to Sitcom Starring Calvin Cordozar Broadus, Jr., Better Known as…

NBC has given a script commitment to a family comedy starring Calvin Cordozar Broadus, Jr. Most of us know him as Snoop Dogg. The rapper will play the father in the project, reports Deadline.com, which was set up at Warner Bros….

Pay Raise Awaits ‘Real Housewives’ Cast Members Who Made the Cut

A pay hike is on tap for cast members of one of Bravo’s “Real Housewives” shows following a shakeup in the cast. "Real Housewives of New York" veterans LuAnn de Lesseps and Ramona Singer will see their salaries almost double…

Attention Marketers: Ask Not What You Can Do for Your Customers, But What They Can Do for You. Secrets of Social Media Strategy from Harvard Square.

Facebook has more than 800 million users. But, somehow, your brand isn’t really reaching the vast majority of them. In this fascinating entry by TVWeek Open Mic blogger Chuck Ross, we get to probe the mind–thanks to a presentation at…

Co-Writers of ‘X-Men: First Class’ and ‘Thor’ to Write Fantasy for Fox Broadcasting

"X-Men: First Class" and "Thor" co-writers Ashley Miller and Zack Stentz are writing a script for Fox,  reports our friend Nellie Andreeva at Deadline.com. It’s a fantasy novel adaptation has received a pre-emptive buy from Fox, which has given a script commitment…

Time For a Deal: Tiger Woods Gets His First Major Endorsement Contract Since Scandal

Marking his first sponsorship since the scandal that followed his November 2009 car crash, Tiger Woods has signed a deal to endorse luxury watchmaker Rolex Group, reports Bloomberg. Terms of the agreement weren’t released by Rolex, while Woods’ agent didn’t…

Discovery Pouring In Additional Millions to Promote OWN; Key Shows to Premiere Across Multiple Channels

Discovery Communications is investing additional millions to promote Oprah Winfrey’s cable network and to draw new viewers, reports the New York Post. Discovery also plans to simultaneously air the debuts of two new OWN shows on five Discovery networks, the…