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Mobile DTV Response Positive

Harris Corp. will introduce “the first full mobile digital TV transmission platform” in compliance with the new Advanced Television Systems Committee solution presented by LG Electronics and Samsung, TVNewsday reports. Harris will introduce the platform to broadcasters in November, the…

Magna Global Evaluates Upfronts

Media agency Magna Global has given positive remarks to NBC’s upfront presentation, Media Daily News reports. Magna liked NBC’s breakdown of its schedule into “Family Programming” from 8-9 p.m., “Blockbusters” from 9-10 p.m. and “Adult Themes” from 10-11 p.m. and…

Verizon Data Supports Mobile Ads

Verizon Wireless found that small banner ads on mobile devices produced the same level of brand recall as 30-second television spots, Media Daily News reports. The company’s data also revealed that mobile banner ads produce click-through rates that are “exponentially…

Comedy Central Adds Atom Content

Comedy Central announced at its upfront presentation that it will add webisodes and shorts from Atom.com to its schedule, Animation Magazine reports. Atom TV will begin airing June 2 at 2 a.m., the magazine says. The network also will air…

L.A. Screenings to Be Brief

Canadian broadcasters expect a shortened L.A. Screenings because there are fewer pilots to show, the Hollywood Reporter says. The event, which begins Friday, usually lasts a week, but Canadian buyers predict it will be over by the end of the…

GE Looking to Sell Appliances Division

General Electric, parent company of NBC Universal, plans to sell its appliances division, according to the New York Times, citing a person briefed on the matter. A sale of the unit, one of the oldest businesses in the conglomerate’s 120-year…

Liberty Sees No Threat From Venture

Executives at Liberty Media, which operates Starz and Encore, said the planned Viacom-MGM-Lionsgate premium channel does not pose a threat, Media Daily News reports. CEO Greg Maffei pointed to the proposed channel’s lack of a distribution deal, expensive subscriber fees…

‘L.L. Bean’ Heads to Outdoor

Outdoor Channel has ordered 13 episodes of “L.L. Bean’s Guide to the Outdoors,” Media Daily News reports. L.L. Bean’s great-grandson Bill Gorman, an outdoorsman, and master fly-fisherman Tim Rajeff will host the program about hunting and fishing spots around the…

MTV Tres Introduces New Series

MTV announced at its upfront presentation that its bilingual entertainment channel Tres is adding satirical animated series “Lugar Heights,” talent search program “Dame un Break” and music block “Fresh Music Mondays” to its schedule, the Hollywood Reporter says. A high…

AT&T Set-Tops Seek Energy Star Cert

AT&T is seeking to get Energy Star certification for its U-verse TV set-top boxes, Multichannel News reports. The Environmental Protection Agency revised its energy-efficiency guidelines for the voluntary program to require all new cable, satellite and telco set-top boxes that…