New Media, New Needs
Advertisers Embrace Digital, Pressuring Nets
Digital
Rights Management Tool Brings New Opportunities
All pay television systems—cable, satellite and telco—use conditional access (CA) systems to make video services available to consumers. Digital Rights Management (DRM) technology works alongside CA to add business rules that accompany the video content. These rules might describe attributes…
ABC-Cox Deal Paves Way for Series on VOD
Hits to Be Available On-Demand in Test, but No Fast-Forwarding Allowed
Viral Video: Hasselhoff Family Video
TelevisionWeek is trawling video-sharing Web sites to find the hottest clips spreading on the Internet. Visit TVWeek.com to view the latest. The setup: Oh, it’s almost too easy: yet another celebrity behaving badly in private. So move over Alec, Britney…
DirecTV Hawkeyes Interactive Spots
Research Shows 11 Percent Response Rate
Digital Dealmakers: Amir Ashkenazi
The player: Amir Ashkenazi, CEO and founder of Adap.tv. The play: Adap starts with the premise that consumers don’t like watching 15- or 30-second pre-roll ads before their online video. As an online video advertising network, Adap has developed technology…
Discovery Readies New Mobile Series
Company Bets on License Fees, Advertising Revenue
New-Media Revenues in Growth Fast Lane
New media may only be a small slice of revenues for the leading U.S. media companies, including News Corp., Walt Disney Co. and Viacom Inc., but digital initiatives are growing by more than 30 percent a year, fueled by everything…
Discovery Plans More HD Channels
Four to Debut in Fall, Two More in 2008
Comcast Proposes HD VOD Movie Premieres
Burke Suggests Same-Day Release for Box Office Events