History HD Plans Fall Launch
DirecTV Signs Channel for September Debut
Digital
CBS, Viacom Invest in Joost
Online television service Joost today said it has landed $45 million in funding from Index Ventures, Sequoia Capital, Li Ka Shing Foundation, CBS Corporation and Viacom. The money is earmarked for product development, global expansion and service offerings. Joost was…
Comcast Demos Wideband Modem Technology
Cable Giants Confident They’ll Survive Upstarts
Warner Bros. Television Group Names Bouttier Digital Senior VP
Stepping up from his current role as Telepictures Production’s VP of new business and sales, Brett Bouttier will now take on the newly created position of senior VP, digital. Mr. Bouttier will report to Craig Hunegs, executive VP of business…
ABC, Cox Team for Advanced VOD Platform
Disney-ABC Television, ESPN and Cox Communications are teaming up to produce a digital platform that will combine multifaceted VOD and advanced advertising with ABC network content. Part of this trial includes disabling the VOD fast-forward option for on demand content…
NBCU to Run New Online Video Ads
NBC Universal said it will only run ads that are 15 seconds or less in front of short-form digital video starting in July, as part of a new advertising strategy for its digital content. The network will only run 30-second…
Nielsen Launches VideoCensus
Online audience measurement service Nielsen//NetRatings introduced an online video measurement service today. Dubbed VideoCensus, the new service combines panel and census measurement to report on audience size, demographic composition, engagement and competitive activity, Nielsen said. Online video has exploded in…
Show Reflects Growth in Cable
‘Meeting of Minds’ on Tap This Week
TV Wants to Learn Rules of Video Game
Marketers Seek Their Share of Advertising Pie, Young Male Demo