Digital Platforms Get VIP Treatment
Nets Court Advertisers With Array of High-Tech Offerings
Digital
WWE Preps Switch to HD
Company Synching With Broadcast, Cable Partners
Indianapolis 500 Goes All the Way
Qualifying Runs Get HD Coverage
Big Ten Network Sets Summer Debut
Range of College Sports to Play in HD
GroupM Report Urges Marketers Online
Ad spending on the Internet is already the fastest-growing category as advertisers shift funds from traditional media—television, magazines, newspapers—to the Web. At this week’s upfronts, the powerful broadcast networks are promising their clients that they, too, have digital solutions, because…
HBO Shares Comedy Pilot on MySpace
HBO is making the pilot episode of its new comedy, “Flight of the Conchords,” available online to promote the show. The show is available exclusively on MySpace until May 21. After that the show will be available on HBO.com. Users…
AOL Buys Third Screen Media
AOL acquired mobile advertising technology provider Third Screen Media on Tuesday, in a deal that underscores AOL’s bet on the growth potential for advertising on mobile phones. Financial terms were not disclosed. “AOL is one of only four at-scale advertising…
MySpace Rolls Out Branded Content Channels
MySpace inked deals with more than a dozen lifestyle and news brands to launch branded content channels on its site in the coming months. The social networking site will launch channels on MySpace Video for National Geographic, the New York…
Disney-ABC Dials in Sprint Carriage
The Disney-ABC Television Group has called upon Sprint for a multiyear partnership that will offer Sprint customers ABC Entertainment, ABC News and the Disney Channel content on demand and via three “linear” mobile channels that will run a constant stream…