DirecTV Sues Comcast Over HD Ad
Satellite Service Announces New HD Channels
Digital
French Open Coverage Gets Assist From MLB
Tennis’ French Open is playing ball with Major League Baseball. Tennis Channel has struck a deal with MLB Advanced Media (MLBAM), signing a multiyear agreement to stream live matches and supporting content to Tennis Channel’s Web site. MLBAM, the interactive…
Format Wars Update: Sentinels vs. Pirates
HD-DVD’s ‘Matrix’ and Blu-ray’s ‘Pirates’ Series Square Off
Rentrak Tries Hiwire Act
Measurement firm Rentrak linked up with mobile television provider Hiwire in a deal that calls for Rentrak to measure mobile TV viewing. The trial will take place in Las Vegas this summer, the companies said. The partnership represents one of…
Joost Partners With CAA
Joost linked up with powerhouse talent agency Creative Artists Agency in a deal that calls for CAA to help it secure entertainment content for its online video service. Joost is currently running in beta and is positioning its service as…
YouTube Launches Sketch Comedy Contest
As part of its ongoing efforts to professionalize its site, YouTube launched today its first sketch comedy contest. The three-round competition pits aspiring sketch comedians against each other in a nine-week contest. YouTube brought Sierra Mist Lemon Squeeze on board…
Concert.TV Adds Broadband Service
Video-on-demand network Concert.TV said today that it’s adding a broadband component when it launches online in the fall. The site will include live music performances and documentaries and be programmed similarly to the VOD channel that’s in more than 17…
YouTube, National Geo Link Up
National Geographic inked a deal with YouTube to offer a series of short-form videos that it has produced for NationalGeographic.com to YouTube’s users. The deal expands the reach of National Geographic’s broadband content to YouTube’s more than 45 million users…
Viral Video: Baa, Baa Black Sheep
The setup: Put the “Scream” mask on a dude in a cloak or put it on a sheep. It doesn’t matter. It’s still scary. The source: So the video quality is bad. But the clip is so short and the…
Predicting Next Year’s Model
Forrester Says Paid Download Market Unlikely to Expand