ABC has sold out its commercials during its broadcast of the Academy Awards on February 25.Spots were reportedly going for $1.6 million for 30 seconds.Among the advertisers are AT&T, Careerbuilder.com, Coca-Cola, Dove beauty products, General Motors, JC Penney, Kodak, L’Oreal,…
Showtime fired up a new interactive television feature in Dish Network homes today. Called Showtime Interactive 2.0, the free service operates as an overlay to the Showtime channel on Dish. Showtime subscribers can use their remote control to get more…
Marc Goldstein today was upped to CEO of media buying company GroupM North America. Mr. Goldstein, formerly president and CEO of GroupM’s MindShare North America unit, will share management responsibilities at GroupM with chief investment officer Rino Scanzoni, according to…
Within the next two weeks “American Idol” viewers will see “the biggest thing to happen to ‘Idol’ in five years,” according to Nigel Lythgoe, the show’s executive producer. “It does include ‘American Idol,’ and it does include America,” he told…
Producers and Network in Dispute Over Aspect Ratio
Event to Screen NBA All-Star Saturday Night, 56th All-Star Game
Revenue Up 72 Percent From Previous Year
“American Idol” continued to show dominance Wednesday night, averaging a 12.1 rating among adults 18 to 49, according to preliminary Nielsen Media Research returns. That’s up 1 percent from the previous week’s average. Along with “Bones” (4.1), Fox easily won…
A long-awaited NBC Universal senior executive shuffle expands the roles of three people. Beth Comstock becomes president of NBC Universal Integrated Media, a new title. Jeff Gaspin becomes president of NBC Universal Cable and Digital Content. Marc Graboff resurrects old…
If a commercial is going to be seen by a viewer using a digital video recorder, its most likely they’ll see it in the first day or so after it was originally aired, according to a new analysis by The…