In an ambitious plan designed to monetize the digital spectrum, Emmis Communications Chairman and CEO Jeff Smulyan used his podium time during last week’s National Association of Broadcasters convention to talk up his sweeping industry initiative for a new multichannel…
As Wall Street analysts and ABC affiliates spent last week digesting the news that The Walt Disney Co. was again shaking up the management at its struggling broadcast network, the two different constituencies seemed to reach the same conclusion: It…
The kids upfront market is off to a bullish start, with ad prices soaring 15 percent to 20 percent and more over a year ago.The chief reason for the rise in prices is skyrocketing advertising demand in the entertainment categories,…
In addition to its original programming, FX is pitching some original advertising ideas to media buyers to attract more upfront spending.Bruce Lefkowitz, executive VP of entertainment sales, Fox Cable Networks Group, said one of the new packages is a “launch…
Lifetime Movie Network is getting the star treatment.Now 6 years old and in more than 41 million homes, the network built on Lifetime’s made-for-cable movies is working with studios to help promote new theatrical releases and give the network additional…
TV Guide Television Group has tapped Tom Cosgrove for the executive post of general manager, senior VP, TV Guide Channel. Mr. Cosgrove is based in Los Angeles and reports to Ian Aaron, president of TVGTG. Most recently Mr. Cosgrove was…
“Farmingville,” which will air June 22 on PBS throughout the country, took a big step toward completion in the summer of 2002, when Latino Public Broadcasting gave it a $70,000 boost.Inspired by the 2001 case of the attempted murders of…
GSN, formerly known as the Game Show Network, has been trying to broaden its programming to include fare other than game shows. So it asked Darva Conger, who infamously once married a multimillionaire on TV (and quickly divorced him), to…
AdvertisingRobyn Simensky to broadcast negotiator, DKB and Partners, from broadcast negotiator, Initiative Media.Jill Macgregor to marketing consultant, Belo Marketing Solutions, from sales representative, Media Networks.Jeff Weiss to director, account planning, Adlink, from sales manager, WNJU-TV, New York.BroadcastingJim Zerwekh to VP…
Network television has a long history of selling what Detroit is making. But declining audiences and steep price increases have made network less attractive to an industry already facing huge marketing costs. Ford Motor Co.’s global media manager, Mark Kaline,…