The kids upfront market is off to a bullish start, with ad prices soaring 15 percent to 20 percent and more over a year ago.The chief reason for the rise in prices is skyrocketing advertising demand in the entertainment categories,…
In addition to its original programming, FX is pitching some original advertising ideas to media buyers to attract more upfront spending.Bruce Lefkowitz, executive VP of entertainment sales, Fox Cable Networks Group, said one of the new packages is a “launch…
Lifetime Movie Network is getting the star treatment.Now 6 years old and in more than 41 million homes, the network built on Lifetime’s made-for-cable movies is working with studios to help promote new theatrical releases and give the network additional…
TV Guide Television Group has tapped Tom Cosgrove for the executive post of general manager, senior VP, TV Guide Channel. Mr. Cosgrove is based in Los Angeles and reports to Ian Aaron, president of TVGTG. Most recently Mr. Cosgrove was…
“Farmingville,” which will air June 22 on PBS throughout the country, took a big step toward completion in the summer of 2002, when Latino Public Broadcasting gave it a $70,000 boost.Inspired by the 2001 case of the attempted murders of…
GSN, formerly known as the Game Show Network, has been trying to broaden its programming to include fare other than game shows. So it asked Darva Conger, who infamously once married a multimillionaire on TV (and quickly divorced him), to…
AdvertisingRobyn Simensky to broadcast negotiator, DKB and Partners, from broadcast negotiator, Initiative Media.Jill Macgregor to marketing consultant, Belo Marketing Solutions, from sales representative, Media Networks.Jeff Weiss to director, account planning, Adlink, from sales manager, WNJU-TV, New York.BroadcastingJim Zerwekh to VP…
Network television has a long history of selling what Detroit is making. But declining audiences and steep price increases have made network less attractive to an industry already facing huge marketing costs. Ford Motor Co.’s global media manager, Mark Kaline,…
As NBC’s Jeff Zucker and CBS’s Leslie Moonves play a game of one-upmanship heading into the annual upfront market, it’s worth acknowledging a number of developments that have begun to disrupt the traditional rhythms of the TV business and could…
Anne Sweeney and Steve McPherson have a lot of catching up to do. The two new leaders at ABC will have their first meeting this week to quickly get to know ABC’s development and each other. When Ms. Sweeney was…