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In Depth

Year-Round Model Becoming a Reality

As NBC’s Jeff Zucker and CBS’s Leslie Moonves play a game of one-upmanship heading into the annual upfront market, it’s worth acknowledging a number of developments that have begun to disrupt the traditional rhythms of the TV business and could…

New ABC Team Playing Catch-Up

Anne Sweeney and Steve McPherson have a lot of catching up to do. The two new leaders at ABC will have their first meeting this week to quickly get to know ABC’s development and each other. When Ms. Sweeney was…

Previews

The 2004 National Show kicks off Sunday in New Orleans and runs through May 5. The 53rd annual conference and exposition, presented by the National Cable & Telecommunications Association, will feature panels and seminars, with speakers including Time Warner Chairman…

NBC ENTERPRISES & UNIVERSAL ROSTER

Universal Syndicated First-Run Properties* “Blind Date,” “Home Delivery,” “Jerry Springer,” “Maury,” “Fifth Wheel” Universal Off-Net Properties* “Law & Order,” “Law & Order: SVU,” “Law & Order: Criminal Intent,” “Magnum, P.I.,” “The A-Team,” “Murder, She Wrote,” “Columbo” NBC Enterprises Syndicated First-Run…

Poster parody

If The WB’s marketing gurus Bob Bibb and Lew Goldstein need fresh ideas, they should call actor Paul Johansson, who plays patriarch Dan Scott on “One Tree Hill.” He came up with the idea for this poster spoofing The WB’s…

National Television Exposure Still Vital to New-Product Introductions

An account executive I once worked with had a sign on his wall: “Momentum unassisted is a gradual stop.” For packaged goods marketers, this means there must be a constant flow of new products that will keep the loyalty of…

Singing the Praises of a Niche

Since leaving his job as president of Turner Entertainment Networks last year, Brad Siegel said, he has seen 50 to 100 business plans for new cable networks. But the one that made him see the light was for the Gospel…

Sony Taking on Partners to Acquire MGM

Sony has teamed with a pair of private-equity firms in an effort to acquire venerable film studio Metro-Goldwyn-Mayer for $5 billion, according to sources familiar with the situation. Terms of the deal floated last week involved Sony and buyout firms…

Autos Get Their Close-Ups

Bernie Mac drives a Cadillac Escalade on Fox’s “The Bernie Mac Show.” Sydney Bristow of ABC’s “Alias” prefers a Ford F-150 pickup to chase villains, while Christopher Moltisanti on “The Sopranos” drives a Hummer H2. Fans of Fox’s “American Idol”…

SOCCER EXPANDS ON U.S. TV

As America’s Hispanic population booms, so does televised Spanish-language soccer. A field once dominated by Univision and Telemundo has grown crowded with the addition of Fox Sports en Espa ‘ol, ESPN Deportes, GolTV and others chasing futbol fan ticos around…