In addition to its original programming, FX is pitching some original advertising ideas to media buyers to attract more upfront spending.Bruce Lefkowitz, executive VP of entertainment sales, Fox Cable Networks Group, said one of the new packages is a “launch…
Lifetime Movie Network is getting the star treatment.Now 6 years old and in more than 41 million homes, the network built on Lifetime’s made-for-cable movies is working with studios to help promote new theatrical releases and give the network additional…
TV Guide Television Group has tapped Tom Cosgrove for the executive post of general manager, senior VP, TV Guide Channel. Mr. Cosgrove is based in Los Angeles and reports to Ian Aaron, president of TVGTG. Most recently Mr. Cosgrove was…
“Farmingville,” which will air June 22 on PBS throughout the country, took a big step toward completion in the summer of 2002, when Latino Public Broadcasting gave it a $70,000 boost.Inspired by the 2001 case of the attempted murders of…
GSN, formerly known as the Game Show Network, has been trying to broaden its programming to include fare other than game shows. So it asked Darva Conger, who infamously once married a multimillionaire on TV (and quickly divorced him), to…
AdvertisingRobyn Simensky to broadcast negotiator, DKB and Partners, from broadcast negotiator, Initiative Media.Jill Macgregor to marketing consultant, Belo Marketing Solutions, from sales representative, Media Networks.Jeff Weiss to director, account planning, Adlink, from sales manager, WNJU-TV, New York.BroadcastingJim Zerwekh to VP…
Network television has a long history of selling what Detroit is making. But declining audiences and steep price increases have made network less attractive to an industry already facing huge marketing costs. Ford Motor Co.’s global media manager, Mark Kaline,…
As NBC’s Jeff Zucker and CBS’s Leslie Moonves play a game of one-upmanship heading into the annual upfront market, it’s worth acknowledging a number of developments that have begun to disrupt the traditional rhythms of the TV business and could…
ABC Renews ‘The Bachelor’ ABC renewed its reality franchise “The Bachelor,” produced by Mike Fleiss, for two more cycles. Not yet decided is whether the new cycles will consist of two editions of “The Bachelor” or one edition of “The…
Wilson to Exit NBC Enterprises NBC Enterprises President Ed Wilson, who has guided the company since its inception four years ago, has decided not to renew his contract. Mr. Wilson said he will work through NBC’s upcoming merger with Universal…