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In Depth

Big NBC Finales Fuel Rivals’ Plans

The beginning of May sweeps this Thursday also means the end of two long-running NBC series-“Friends” and “Frasier.” While the two sure-to-be-high-rated finales have left some of the broadcast networks scrambling to come up with creative counterprogramming measures, others will…

‘STARTING OVER’ MAKING A MOVE TO L.A.

NBC Enterprises’ `Starting Over’ is starting over in Los Angeles. Heading toward season two of the daytime reality strip, distributor NBC Enterprises will move the voyeuristic shoot from Chicago to Los Angeles, where filming will begin in early summer.The series…

The Insider

Susan Zirinsky says Girl Scouting was not an option in her Queens neighborhood, so she grew up a “total Girl Scout wannabe” until she became a White House producer with a press badge that fulfilled a childhood wish to belong…

Study: A.M. News Most-Watched

New research suggests television viewers are increasingly watching news during the early-morning hours.The study, from Ball State University’s Center for Media Design, found viewers watching more news programming between 6 a.m. and 10 a.m. than at any other part of…

Guest Commentary – Change the Label: It Ain’t Just Cable

When my grandmother referred to the refrigerator, she inevitably would call it the “icebox.” The term was a carryover from the days when food was stored in a wooden enclosure, its contents kept cold with daily supplies from an iceman…

NBC Universal Takes Shape

The television industry tried to make sense of the unexpected upheavals at NBC and Universal’s syndication divisions late last week as the Peacock quietly hammered out new deals for key executives in the broadcast and cable departments. The moves were…

The Ratings Wizard

Monday, April 12, 2004-Sunday, April 18, 2004TV Season Week No. 30“The Apprentice” boosted NBC to a weekly victory in adults 18 to 49 with a 4.5 rating/13 share and total viewers with 11.6 million. Top Show of the WeekAdults 18…

Hispanic Sports Market Widening

If soccer is the king of Hispanic sports, then boxing and baseball may be the crown princes. Soccer telecasts still make up the bulk of programming on most sports channels targeted to the Hispanic viewer, but soccer saturation and viewer…

Meet the New Boss … Same as the Old Boss

Perhaps the most minor executive shift during ABC’s reshuffling last week was Rich Ross’ taking command of Disney Channel Worldwide. After all, Mr. Ross was already in charge of the domestic version of the network since he was named president…

Success Story: Family Fun Days Catch On

Sometimes a successful promotion is about creating fun for the whole family. And sometimes that may mean combining promotions from more than one cable network. That is what worked for Comcast Spotlight in Cherry Hill, N.J.When Cherry Hill Volvo wanted…