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In Depth

2012 Writers Guild Awards: Television, News, Radio, Promo and Graphic Animation Nominees

The Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have announced nominations for outstanding achievement in television, news, radio, promotional writing and graphic animation during the 2011 season. The winners will be honored at…

The Top 10 Twitter Trends of 2011 in TV, Movies, Music, Sports and News — A Year-End Look at the Twittersphere’s Obsessions by What The Trend

By Simon DumencoAdvertising Age Remember What the Trend? Back in May 2009, Ad Age was the first to report on the genesis of the site, which serves as a sort of crowd-sourced trend definition service for the Twittersphere. It launched…

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Kourtney and Kim Try Naked Yoga on ‘Kourtney & Kim Take New York’

Daisy Whitney’s New Media Minute: Digital Start-Ups to Watch

ABC Says ‘Pan Am’ Not Canceled, ‘In Contention’ for Second Season — Network Contradicts Tweet by Actress

By Dan HirschhornAdvertising Age ABC quickly shot down rumors Tuesday that "Pan Am" is slated for cancellation after one of the series’ stars implied just that on Twitter. "Well, we received THE call, #PanAm is only coming back for one…

Networks Working to Poach NBA Advertisers — Adidas Moves Commercials for Derrick Rose Shoe to NFL Games

By Dan HirschhornAdvertising Age With the basketball lockout dragging into Thanksgiving and even a partial season increasingly in doubt, networks that don’t carry the NBA are trying to poach advertisers from networks that normally do. Their sales pitches are focusing…

ABC Seeks $1.6M to $1.7M for Oscars Ad Time — Pricing Flat or Slightly Below That of Last Telecast

By Brian SteinbergAdvertising Age ABC is seeking between $1.6 million and $1.7 million for a 30-second spot on its 2012 Oscars telecast, according to a person familiar with the tone of negotiations. The figures show demand for the broadcast staying…

Is TV’s Scatter Ad Market About to Be Blown by Tough Winds? CBS Maintains Optimism, but Viacom, Disney, AMC Note Some Slowing

By Brian SteinbergAdvertising Age Sumner Redstone must be wondering what he’s hearing. At one of his media companies, Viacom, executives are openly fretting about "scatter," the ad time sold closer to air date that typically serves as a barometer for…

Daisy Whitney’s New Media Minute: Measuring Return on Investment for Online Video

Viacom Reports Bigger Profits, Investigates ‘Inexplicable’ Ratings Drop at Nickelodeon — Abrupt Decline Doesn’t Square with Set-Top Box Data

Advertising Age Viacom, owner of MTV and Paramount Pictures, topped analysts’ profit and revenue estimates for the fourth quarter, but said it is working with Nielsen to investigate an abrupt and "inexplicable" drop in Nickelodeon’s ratings in mid-September, Bloomberg News…