In Depth

Here’s a Video Telling You All About the Turner Alumni Reunion this Saturday (Nov. 12, 2011) in Atlanta. It’s Still Not Too Late to Attend!

FCC’s New Political Ad Disclosure Plan Has Broadcasters Concerned — Planned Website Would List Who’s Behind an Ad, How Much They Paid for It

By Ana RadelatAdvertising Age Just as a banner season for political advertising is starting, the Obama administration has thrown broadcasters a curveball — and broadcasters are hustling to figure out what it might mean in terms of costs and implications….

Latest Tactic to Take Over TV: the ‘Bug’ — As Networks Offer Smallest Corner of Screen for Ads, Some Fear Overuse Could Start to, er, Bug Viewers

By Brian SteinbergAdvertising Age Once content simply to run 30- and 60-second commercials alongside your favorite TV programs, marketers have long since realized they need to develop a few new weapons for their arsenal. Product placement, which has become the…

David Hill, Chairman & CEO of the Fox Sports Media Group, Named Lifetime Achievement Honoree by the National Academy of Television Arts & Sciences. Read the Entire Announcement Here

THE NATIONAL ACADEMY OF TELEVISION ARTS & SCIENCES ANNOUNCES DAVID HILL, CHAIRMAN & CEO FOX SPORTS MEDIA GROUP AS THE LIFETIME ACHIEVEMENT HONOREE AT THE 63rd ANNUAL TECHNOLOGY & ENGINEERING EMMY® AWARDS TO BE PRESENTED AT THE…

Assessment of the National Broadcast and Cable TV Marketplaces from Indie Media Shop. Plus, Get Ready for the Political Ad Tsunami

This week’s Media Planner features an evaluation of the national broadcast and cable marketplaces from our good friends at media independent shop RJ Palmer. This information first appeared in their newsletter. From that same newsletter we then excerpt part of an…

‘American Idol,’ NFL Duke It Out for Priciest TV Spot — If This Year’s Tally Teaches Us Anything, It’s That Shows With More Live Viewership Command an Ad Premium

By Brian SteinbergAdvertising Age Watch out, Steven Tyler. The Green Bay Packers are rushing you. Long TV’s most expensive program for advertisers, "American Idol" is now neck-and-neck with NBC’s "Sunday Night Football" as the costliest prime-time show on this year’s…

Regional Facts of Media; Social Media and Primetime TV

In this week’s entry, we present some very interesting regional facts of media, courtesy on Nat Ives and Ad Age. And longtime TVWeek friend Daisy Whitney connects social media and primetime TV. Media is Consumed Differently in Different Places: Regional…