Charlie Sheen Roast Gets Giant Marketing Push From Comedy Central — From Radio Tie-Ins to Buses Wrapped Like a ‘Crazy Train,’ You Won’t Be Able to Avoid It
By Andrew HamppAdvertising Age When Comedy Central chose Ozzy Osbourne’s "Crazy Train" earlier this summer to be the campaign theme for its upcoming "Comedy Central Roast of Charlie Sheen," even Walter Levitt, the network’s exec VP-marketing, couldn’t have predicted the…