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In Depth

Charlie Sheen Roast Gets Giant Marketing Push From Comedy Central — From Radio Tie-Ins to Buses Wrapped Like a ‘Crazy Train,’ You Won’t Be Able to Avoid It

By Andrew HamppAdvertising Age When Comedy Central chose Ozzy Osbourne’s "Crazy Train" earlier this summer to be the campaign theme for its upcoming "Comedy Central Roast of Charlie Sheen," even Walter Levitt, the network’s exec VP-marketing, couldn’t have predicted the…

Why the Big Three Broadcast Networks Have Such a Hard Time Getting Younger Viewers to Watch. Even On Fox Over the Past 10 Years, the Median Age of Its Same Day Audience Has Increased 9.8 Years

Here’s a wonderful piece written by our good friend Brad Adgate, the senior vice president of research at Horizon Media. It’s full of terrific insights. The piece first appeared in our sibling pub, Advertising Age. By Brad Adgate When the new…

Why Some Advertising Agencies Aren’t Buying ‘The Pitch’ — Reality Show About New Business Pitching Makes Shops Nervous

By Rupal ParekhAdvertising Age The success of "Mad Men" on AMC has inspired the network to make its first foray into reality TV with advertising competition show "The Pitch." But the show, announced in April, has yet to sign a…

Why Advertisers Are Sticking With OWN Despite Early Disappointment — P&G, Walmart Among Those to Re-Up

By Andrew HamppAdvertising Age Oprah Winfrey’s move to take the reins as CEO of the Oprah Winfrey Network marked the latest in a long series of executive shifts and shuffles. But it also instilled perhaps the first sign of confidence…

The 32nd Annual News & Documentary Emmy Awards: Full, Detailed List of Nominations in All 42 Categories.

Announced  July 18, 2011                                                                                 OUTSTANDING COVERAGE OF A  BREAKING NEWS STORY IN A REGULARLY                                                                    SCHEDULED NEWSCAST                                                                                                                                                                                                   ABC World News with Diane Sawyer                                                                              ABC  Tragedy at the Mine             Executive Producers                 Jonathon Banner ,…

Full List Of 2011 Primetime Emmy Nominations

Outstanding Comedy Series   The Big Bang Theory • CBS • Chuck Lorre Productions, Inc. in association with Warner Bros. Television   Glee • FOX • Ryan Murphy Productions in association with Twentieth Century Fox Television   Modern Family •…

Middle East, North Africa Turmoil Burdens Ad-Spending Forecast — ZenithOptimedia Outlook Keeps Overall Outlay on Par With April Estimate

By Alexandra BruellAdvertising Age Publicis Groupe’s ZenithOptimedia expects global ad expenditure to reach $471 billion in 2011, a 4.1% boost from 2010 that’s on par with a 4.2% increase it predicted in April, but still down from the 4.6% increase…

When’s Prime Time in Mobile? Same as TV–Mobile Web and App Usage Starts to Peak at 7 p.m., Keeps Up Through the Night

By Kunur PatelAdvertising Age Prime time in mobile is shaping up to look a lot like TV: Working stiffs turn to their phones after they’ve logged off their computers for the day and plopped down on the couch at home….

Comcast Shutters NBC Universal Digital Studio–Eleven Positions Affected

By Andrew HamppAdvertising Age Comcast is shuttering NBC Universal Digital Studio, a three-year-old original Web content division, NBCUniversal confirmed on Friday. The closure will affect 11 positions over the course of the next few months, including studio head Cameron Death,…

How Loudly Will ‘The Voice’ Carry Come Spring? Ad Buyers Don’t Think NBC Bright Spot Is the Next ‘Idol’

By Brian SteinbergAdvertising Age Does "The Voice" carry as far as NBC thinks it does? By many indicators, the answer is "yes." For this season to date, as of June 26, Nielsen says NBC’s still-fledgling music contest ranks fifth in…