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In Depth

Kids’ TV Up Despite Regulatory Challenges–Sector Took Hit When Food Companies Came Under Scrutiny, But It’s Expected to Make Gains on Strong 2010

By Andrew HamppAdvertising Age The reformulation of sugary, fatty and high-sodium foods aimed at kids that began in 2007 was supposed to be a wake-up call to the kids media marketplace. The changes to the products, resulting from years of…

March Madness, Which Will Be on TNT, TBS, TruTV and CBS This, Is Practically Sold Out of Ad Time

By Brian SteinbergAdvertising Age Commercial time during the NCAA men’s college basketball tournament is virtually gone, despite the complications introduced by showing games on four channels instead of one. March Madness, as the NCAA tournament is more commonly known, is…

Home Ballot for the 2011 Academy Awards

Performance by an actor in a supporting role Christian BaleThe Fighter John HawkesWinter’s Bone Jeremy RennerThe Town Mark RuffaloThe Kids Are All Right Geoffrey RushThe King’s Speech Performance by an actress in a supporting role Amy AdamsThe Fighter Helena Bonham…

Super Bowl Ad Talks Already Under Way With NBC–Network Suggests Cost of 30-Second Spot Could Be as Much as $3.5 Million

By Brian SteinbergAdvertising Age NBC has been quietly testing whether it can command as much as $3.5 million for 30 seconds of commercial time during its broadcast of next year’s Super Bowl, which would be a record-setting price for advertising…

A Big Deal For Media Planning, Buying: Rentrak Set-Top Data Will Be Available to Media Agencies Via Donovan Data Systems, Which Powers a Lot of the Back Office Work for the Agencies

[Please Click on Headline for Story] Rentrak, which has access to data from 17 million set-top boxes in 210 markets, will integrate some of its most desired database information into Donovan Data Systems (DDS), which are revalant in many advertising…

‘Sweep It All With Kmart’ Game Show Debuts on Univision–Retailer Showcases Products in Branded Entertainment Effort on Spanish-Language TV

By Laurel Wentz Advertising Age Univision’s new Spanish-language game show is set in a replica of a Kmart store, where contestants compete in a flurry of supermarket sweepstakes-like challenges showcasing Kmart products from Hispanic-oriented lines from Selena Gomez-branded clothing to…

Fox Retrans Bruhaha: Letters to Fox Affiliates by Brian Brady, Chairman, Fox Affiliate Board and by Mike Hopkins, President Fox Affiliate Sales and Marketing

To read BOTH letters, simply click on the link to the pdf below. You can print out the letters from the pdf if you wish.  Fox Affiliate Letter1001.pdf

Official Current TV Press Release About Keith Olbermann Joining Network

ICONOCLASTIC BROADCASTER JOINS CURRENT MEDIA CO-FOUNDERS AL GORE AND JOEL HYATT, WILL ALSO SERVE AS COMPANY’S CHIEF NEWS OFFICER NEW YORK, Feb. 8, 2011 — Keith Olbermann, the acclaimed broadcaster and writer whose verbal pyrotechnics and moral passion have outraged,…

A Complete List of All the Applicants for the New URLs Thus Far

To gel full details about all these applicants, please click here. [Note..You will see some duplicates. That would be in cases where there are more than one current applicant for a name. For example .nys is listed three times because…