By Jennifer ModarelliAdvertising Age Here we go again, marketers, calculating the value of marketing programs based on, well, nothing mathematically provable. I am constantly in awe of the ridiculous ways people use data to measure the "effectiveness" of their advertising….
By Brian MonahanAdvertising Age The advertising industry has long been concerned about new technology that aids ad avoidance. While much attention has been focused on the impact of DVRs, new research from the IPG Media Lab and YuMe shows the…
AOL began publishing its content partnership with fashion model Heidi Klum today, AOL’s latest celebrity acquisition and a key part of CEO Tim Armstrong’s strategy to attract more female readers. As a sign of Mr. Armstrong’s eager interest in celebrity-branded…
By Matthew FlammCrain’s New York Business After having dipped one toe after another into the pool of book publishing, online retail giant Amazon.com will go all the way with the launch of a New York-based publishing house this summer. The…
By Irina SlutskyAdvertising Age [Editor’s Note: As Facebook continues to be a lynch pin in the social media world, here’s an issue that Media Planners need to pay attention to as they continue to evolve their plans for clients. What…
May 19, 2011 (New York, New York) ─ The CW Network unveiled the schedule for its 2011-2012 season today at its annual upfront presentation for advertisers, affiliates and national media from Jazz at Lincoln Center. Electro hip-hop group LMFAO staged…
By Brian SteinbergAdvertising Age CBS said it would shake up its schedule by moving two of its better-known shows to new berths in prime time next fall and would also test running original programming on Saturday night, a night the…
By Laurel WentzAdvertising Age Spanish-language Telemundo Communications Group announced new programming ranging from a weekend variety show for former Univision talk show host Cristina Saralegui to an online sports channel called Deportes Mobile at the NBC Universal-owned network’s upfront on…
May 17, 2011 ABC UNVEILS 2011-12 PRIMETIME SCHEDULE New Series “Apartment 23,” “Charlie’s Angels,” “Good Christian Belles,” “Last Man Standing,” “Man Up,” “Missing,” “Once Upon a Time,” “Pan Am,” “Revenge,” “The River,” “Scandal,” “Suburgatory” and “Work It” Join the Lineup…
By Andrew HamppAdvertising Age It started as an offhand remark. In summer 2009, "Will & Grace" actor Sean Hayes and Todd Milliner, a producer, were hoping to sell TV Land President Larry Jones some reality shows the cable network was…