By Rance CrainAdvertising Age When Newton Minow was reviewing an early draft of his famous "vast wasteland" speech of 50 years ago about the sorry state of TV, the initial version read "vast wasteland of junk." He crossed out "of…
By Jack NeffAdvertising Age Procter & Gamble Co. has signed with a company that uses webcams to literally track eyeballs online, and the results so far look pretty good at least for one of its brands, Pampers–in Scandinavia. An online…
By Kunur PatelAdvertising Age The Verizon Guy got the boot? Not really. When The Atlantic during an interview with Paul "Can You Hear Me Now" Marcarelli noted that the actor was informed via email that the No. 1 wireless carrier…
April 14, 2011 ABC EVOLVES THE FACE OF DAYTIME TELEVISION WITH THE LAUNCH OF TWO NEW SHOWS, “THE CHEW” AND “THE REVOLUTION” Iconic Shows “All My Children” and “One Life to Live” Will Broadcast Their Final Episodes in September 2011…
FOR IMMEDIATE RELEASE April 14, 2011 Contacts: Laurie Goldberg: 310-975-1631 Laurie_Goldberg@discovery.com -OR- Joshua Weinberg: 240-662-5274 Joshua_Weinberg@discovery.com HITTING THE MOTHERLODE: HISTORIC HIGH RATINGS, NEW HIT TALENT, AS DISCOVERY UNVEILS ITS 2011-12 UPFRONT SLATE (New York, NY) — Amid record high ratings…
<strong>By Deborah Kaufman</strong> When the National Association of Hispanic Journalists meets June 24-27 in San Juan, Puerto Rico, its members will focus on one topic: staying afloat in a tempestuous industry. Navigating an increasingly tough journalism environment is a trend…
Time Warner’s cable outlets are trying to stitch together the gaps between TV shows and the commercials that support them. In a four-year effort, executives at the company’s Turner cable unit have ramped up the ability to offer advertisers on…
By Rupal ParekhAdvertising Age Capital One has shifted its $360 million media account to independent Horizon from Publicis Groupe’s MediaVest after a review, according to executives familiar with the matter. MediaVest had handled the business for nearly a decade. The…
A significant number of breaking stories so far in 2011 have been about health and medical developments. TV viewers and newspaper readers have been bombarded by dramatic pictures and accounts of health implications of news stories around the world, from…
By Jack NeffAdvertising Age Larry King is getting back in the endorsement business nationally less than a year after his CNN talk show ended, appearing in an infomercial for BreathGemz breath fresheners alongside his wife, Shawn Southwick, and a recent…