To see the winning DISTRIBUTOR entries, please click here. To see the winning NETWORK and CONTENT PROVIDER entires, please click here. Congratulations to the 2010 Mark Awards winners. The Mark Awards is the premier competition for recognizing marketing excellence in…
By Brian SteinbergAdvertising Age In the infant business of streaming TV shows online, media companies have long been wary of putting digital viewers off with too many ads. But in what could become a tipping point, a new study finds…
In this very insightful piece by Michael Learmonth, the Digital Editor at our sibling publication, Advertising Age, we learn the very real business reason that the networks are blocking Goggle TV. A must-read. By Michael LearmonthAdvertising Age The Wall Street…
To see the full chart that list all the new season shows and what they are getting per :30 second ad, click on chart.pdf. By Brian SteinbergAdvertising Age Simon Cowell may be gone, but "American Idol" isn’t feeling his loss….
Today a very insightful piece about the future of how consumers will get media. Basically the thesis here is that consumers will continue to demand that they get very specific media delivered to them, as opposed to mass media. All…
Two wonderful, enlightening pieces today, courtesy of our sibling publication, Advertising Age. The first is by Ellen Oppenheim, who is the founder of Oppenheim Media Consulting and one of the smartest people we know. For most of the past decade…
By Brian SteinbergAdvertising Age Does anyone really need CNN? In these times of personalized Google alerts, political radio and news-with-attitude, the straight-shooting CNNs of this world seem to have less relevance in a media landscape choked with Drudges, Huffington Posts…
By Brian SteinbergAdvertising Age Thanks to a 1970s ad jingle, General Motors Co.’s Chevrolet has long been associated with baseball, hot dogs and apple pie. Now the auto marketer intends to cement that alliance further with a bold sponsorship that…