By Brian SteinbergAdvertising Age You’d think the people who write a show ostensibly about the advertising industry would want to have more to do with it, not less. Tongues are aflutter this week over the inevitable delay in getting the…
By Kunur Patel Advertising Age Play ball. For Major League Baseball’s Opening Day today, an advertiser is unlocking a paywall for rabid baseball fans: Volvo is presenting free streaming games on Apple devices for one month. To kick off baseball…
The Good Wife (CBS)Scott Free Productions, King Size Productions, Small Wishes, CBS ProductionsIn this densely layered dramatic series, the dutiful wife of a disgraced politician resumesher legal career and finds satisfaction, self-worth and moral quandaries of her own. Justified (FX)FX…
By Edmund LeeAdvertising Age The Internet is consuming ever more of our waking moments, not to mention ever more ad spending, but that doesn’t mean that traditional media is the loser. At least not when "traditional media" means TV. According…
Please come! It’s the 10th Annual TVWeek Media Planning Conference in association with the Advertising Research Foundation. It’s for free, it’ll be fun, interesting and informative. Plus we’ll have a drawing to give away TWO iPad2’s to two attendees!…
By Jack NeffAdvertising Age Age and sex don’t matter when it comes to TV ad effectiveness, said CBS Corp. Chief Research Officer David Poltrack, who has teamed with Nielsen to create what he called a historic move to replace demographics…
By Edmund LeeAdvertising Age (March 16, 2011) The Obama administration has asked Congress to pass an online-privacy law, a set of "baseline" protections that would act as a privacy bill of rights, a significant move designed to settle the continuing…
Percent Change in Measured Ad Spending1 MEDIA SECTOR · Media Type (Listed in rank order of 2010 spending) Full Year 2010 vs. 2009 TELEVISION MEDIA 10.3% · Network TV 5.3% · Cable TV2 9.8% · Spot TV3 24.2%…
By Brian SteinbergAdvertising Age The Latino-focused English-language cable channel Si TV is changing its name on July 4 to Nuvo TV, for "new voice," in a bid to better pursue bicultural Latino audiences. The move is the latest effort to…
By Andrew HamppAdvertising Age CNN Worldwide has tapped BET executive Janet Rolle as its new exec VP-chief marketing officer, filling the vacancy created last fall when Exec VP-CMO Scot Safon was assigned to run CNN sibling HLN. Ms. Rolle has…